Tono de Marca

Passionate & Enthusiastic, Appreciative & Community-Focused, Quality-Oriented & Detail-Focused, Helpful & Customer-Centric, Direct & Informative

Valores de Marca

• •Passion: A genuine love for automotive art and car culture is central to the brand.
• •Creativity & Originality: The brand highlights unique designs and the artist's personal style developed since 2004.
• •Quality Craftsmanship: Emphasis on high-quality materials and detailed artwork.
• •Customer Satisfaction: A clear focus on meeting customer needs through customization, good service, and a fair return policy.
• •Accessibility: Sharing art with a global audience through online platforms and global fulfillment.
• •Community: Connecting with fellow car and art enthusiasts.

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., Passionate, Knowledgeable, Appreciative, Meticulous, Friendly). Provide examples of "do's and don'ts" for language.
• •Know Your Audience Deeply: Understand the language, slang (if appropriate), and motivations of car enthusiasts. Speak their language authentically. The primary audience is "car lovers and enthusiasts" and also "nature and landscape lovers."
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual style of the artwork. If the art is detailed and high-quality, the copy should reflect that precision and appreciation for craftsmanship.
• •Empower Through Guidelines, Not Scripts: Provide clear guidelines on tone and values, but allow for natural, engaging communication rather than overly robotic or repetitive phrasing, especially in social media interactions.
• •Review and Refine: Regularly review all customer-facing content (website, social media, emails, product descriptions) to ensure it consistently reflects the desired brand tone. Solicit feedback and be open to evolving the voice as the brand grows, while staying true to core values.

Percepción Social

Positive, Niche Expert, Talented Artist, Trustworthy

Ejemplos de Copy

• •Headline for a new print: "Capture the Soul of Speed: Our Latest [Car Model] Art Print is Here – Fuel Your Passion."
• •Instagram Post Caption: "From digital canvas to your wall. ✨ Each line, each shade, meticulously crafted for the true [Car Type, e.g., JDM] enthusiast. Tag a friend who needs this level of detail in their life! #WrofeeArt #CarArt #AutomotivePassion #DetailedPerfection"
• •Product Description Snippet: "More than just a poster, it's a tribute. Printed on museum-quality matte paper, this piece brings the iconic [Car Model] to life with vibrant colors and crisp details that honor its legendary design. Perfect for your garage, office, or the ultimate enthusiast's sanctuary."
• •Email Subject Line for a Promotion: "Rev Up Your Walls 🔥 Exclusive Deals on Handcrafted Car Art Inside!"
• •About Us Page Excerpt: "Driven by a lifelong passion for automotive beauty and artistic detail, Wrofee was born to bring iconic cars to your space. We believe every car tells a story, and our art is dedicated to celebrating those narratives with unparalleled quality and a true enthusiast's heart."