Brand Tone

Knowledgeable & Expert, Reliable & Trustworthy, Customer-Focused & Supportive, Practical & Solution-Oriented, Friendly & Approachable

Brand Values

• •We do what we say we are going to do
• •We do the right thing
• •Shared goals, shared wins
• •Problems solved promptly
• •Continuous improvement
• •Quality
• •Service Excellence
• •Expertise & Knowledge
• •Customer Welfare & Prosperity
• •Dependability

Best Practices

• •Prioritize Problem/Solution: Frame copy around how Riequip's products and expertise solve customer problems and help them "get their jobs done right."
• •Emphasize Reliability and Expertise: Consistently highlight the quality of equipment, the experience of the team, and the comprehensive service and parts backup. Use phrases like "built tough," "expert advice," "guaranteed," "industry-leading."
• •Maintain a Helpful and Approachable Voice: Even when discussing technical products, use clear, straightforward language. Be open to questions and offer support readily ("We're here to help," "Talk to us").
• •Showcase Tangible Benefits: Focus on outcomes like reduced downtime, increased productivity, reliability in harsh conditions, and long-term value, rather than just features.
• •Incorporate Values: Weave in keywords and phrases that reflect Riequip’s stated values like "we do what we say," "do the right thing," "problems solved promptly," and "customer satisfaction." This reinforces their commitment and builds trust.

Social Perception

Highly Positive, Reliable Supplier, Knowledgeable Experts, Good After-Sales Support, Family Business Appeal, Nationwide Trust

Copy Examples

• •Headline: Don't Let Downtime Drain Your Profits. Power Up with Riequip. Body: For over 40 years, NZ businesses have trusted Riequip for robust generators and power equipment that simply gets the job done. Our experts match you with the right gear, backed by an unbeatable service network and parts guarantee. Real people, real service, real reliability. Talk to us today.
• •Social Media Post (Facebook): "Struggling to find the right air compressor for your workshop? 🤔 Our team at Riequip has the expertise to guide you! From selection to setup and ongoing maintenance, we're here to ensure you have the power you need. Call us or visit riequip.co.nz – let's solve your power challenges together! #Riequip #AirCompressors #NZMadeEasy #ExpertAdvice"
• •Product Page Snippet (Diesel Heater): "Keep your site productive and your team warm this winter. Our [Product Name] diesel heaters are built tough for NZ conditions, delivering reliable heat when and where you need it. Backed by Riequip's commitment to quality and prompt after-sales support. Get your jobs done right, whatever the weather."
• •Service Ad: "Your Equipment's Lifeline: Riequip Servicing. We don't just sell quality machinery; we keep it running. Our highly trained technicians across NZ and extensive spare parts stock mean problems are solved promptly. Because we know downtime is expensive. Choose Riequip for service you can count on."
• •About Us Snippet: "At Riequip, we do more than supply world-class power equipment. We build partnerships. We believe in doing what we say, doing the right thing for our customers, and continuously improving to exceed your expectations. For reliable solutions and service that makes a difference, choose Riequip."