Brand Tone

Sincere, gentle, and encouraging; friendly and approachable, yet elegant and sophisticated. Language is often positive and uplifting, focusing on concepts like joy, love, success, and protection.

Brand Values

• •Craftsmanship
• •Individuality and Self-Expression
• •Mindfulness and Well-being
• •Accessible Elegance
• •Connection

Best Practices

• •Emphasize Gentleness and Positivity: Always use soft, encouraging, and uplifting language. Words like "gentle," "whisper," "radiant," "joy," and "harmony" align with the brand's core. Avoid aggressive sales tactics or urgent, pushy language.
• •Tell the Story of the Stone: For each product, briefly explain the meaning or perceived energy of the crystal. This adds a layer of value and connects with the customer's desire for mindfulness and personal significance.
• •Highlight the "Handmade" Aspect: Consistently use terms like "handcrafted," "handwoven," and "artisan-made" to reinforce the value of craftsmanship and the uniqueness of each piece. This differentiates the brand from mass-produced jewelry.
• •Focus on "Delicate" and "Effortless" Style: Describe the jewelry in a way that suggests it's easy to wear and style for any occasion. Use phrases like "everyday elegance," "perfect for layering," and "a subtle touch of sparkle" to appeal to customers looking for versatile accessories.
• •Maintain a Cohesive Visual and Textual Language: Ensure the tone of the copy always matches the clean, minimalist, and bright visual aesthetic of the photography. The words and images should work together to create a single, harmonious brand experience.

Social Perception

Riendo is perceived as a trustworthy and fashionable brand for delicate, everyday jewelry. Customers view it as a go-to for meaningful gifts and personal talismans. It has cultivated an image of being both trendy and timeless. The use of natural materials and the handcrafted aspect are significant selling points.

Copy Examples

• •Introducing 'Serenity': a collection designed to be your daily reminder to breathe. Featuring calming moonstone and soothing aquamarine, each handcrafted piece is a whisper of peace in a busy world. Find the piece that speaks to your soul. #RiendoSerenity #HandcraftedJewelry #FindYourCalm
• •Your Story, Your Style. Create a piece that's uniquely you. Choose from our vibrant palette of handwoven cords and meaningful crystals to design a bracelet that tells your story. Start creating with Riendo.
• •Give a gift that means more. A handcrafted Riendo bracelet is more than just jewelry; it's a wish for joy, a token of love, a symbol of protection. Made with natural crystals and sterling silver. Shop our gift guide and enjoy complimentary shipping.
• •Embrace the light with our DAISY Sunstone bracelet. Known for its power to clear negativity and inspire good nature, this radiant stone is your personal pocketful of sunshine. Hand-strung with delicate beads on our signature cord, it ’s the perfect piece to brighten your day and your stack. #Riendo #Sunstone #PositiveEnergy
• •See What Everyone is Loving! Our 'SIMPLE' collection has become a community favorite for its effortless elegance. Perfect for layering or wearing alone, these delicate pieces are the ultimate everyday accessory. See why our customers are raving and find your new favorite.