Brand Tone

Playful, Humorous, Friendly, Approachable, Enthusiastic, Passionate, Creative, Innovative, Slightly Irreverent, Tongue-in-Cheek

Brand Values

• •Fun and Laughter
• •Connection and Togetherness
• •Creativity and Originality
• •Quality and Play Value
• •Accessibility
• •Sustainability
• •Nostalgia (initially)

Best Practices

• •Embrace Playful Language: Use lighthearted humor, witty remarks, and a generally enthusiastic tone. Don't be afraid of a well-placed emoji or a bit of playful self-deprecation (like their "You're welcome!" or "Oh, stop it! Really, you're too kind!" on their website).
• •Focus on the "Why": Continuously emphasize the joy of connection, laughter, and creating memories. Frame products not just as games, but as tools for bringing people together.
• •Keep it Visually Inspired: Just as their packaging is vibrant and creative, let the copy reflect that energy. Use descriptive and engaging words that evoke the fun and visual appeal of the games.
• •Be Inclusive and Welcoming: Write in a way that makes everyone feel invited to join the fun, regardless of their gaming experience. Highlight ease of learning and broad appeal.
• •Stay Authentic and Passionate: Let the genuine love for games shine through. Share the excitement about new creations and the fun of playing. If you're excited, your audience will be too.

Social Perception

Positive, Well-Regarded, Associated with Fun and Socializing, Visually Appealing, Gift-Worthy, Innovative and Fresh

Copy Examples

• •For a new party game: "Tired of the same old small talk? Unleash the laughter with [Game Name]! Packed with personality and hilariously unexpected twists, it's the perfect excuse to get your silliest friends together. Warning: may cause uncontrollable giggles and legendary game nights. You're welcome! 😉 #RidleysGames #PartyGame #GameNight"
• •Highlighting unique packaging: "We believe games should look as fun as they play! ✨ That's why our designers pour their hearts (and a little bit of awesome) into every box. From Avocado Smash™ to our latest brain-tickler, get ready for an unboxing experience that's almost as exciting as winning! (Almost.) #RidleysGames #UniqueGifts #GameDesign #Shelfie"
• •Promoting a family game: "Screen time < Scheme time! Gather the fam, ditch the devices, and dive into an adventure with [Family Game Name]. Easy to learn, a blast to play, and guaranteed to create memories that’ll have you all saying, 'Remember that time when…?' for years to come. Let the bonding (and friendly rivalry) begin! #FamilyFun #RidleysGames #BoardGames #MakingMemories"
• •Instagram caption for a user-generated photo: "Look at these awesome humans having an absolute blast with [Game Name]! 🙌 We're not crying, you are! (Okay, maybe we're crying happy tears). Thanks for sharing the fun, @[UserHandle]! Want your game night to be this epic? You know what to do! 😉 #RidleysCommunity #FanLove #GamesNightInspo #PlayMore"
• •Email subject line for a new release/sale: "Heads Up! 😜 Your Next Favourite Game Just Dropped (and it’s awesome!)" or "Psst... Awesome Games & Even Awesomer Deals Inside! 👀"