Brand Tone

Eco-conscious, practical, fun and liberating

Brand Values

• •Sustainability/Eco-Friendliness
• •Freedom & Convenience
• •Fun & Enjoyment
• •Efficiency
• •Innovation

Best Practices

• •Maintain a consistent focus on sustainability and eco-friendliness in all communications.
• •Highlight the practical benefits of e-scooters, such as time-saving and ease of use.
• •Incorporate language that evokes a sense of fun and freedom associated with riding e-scooters.
• •Actively engage with customer feedback on social media to adapt the tone as needed.
• •Use visuals that complement the tone, showcasing urban environments and happy riders.

Social Perception

Electric scooters are fun, convenient, and eco-friendly solutions for urban commuting and leisure.

Copy Examples

• •Zip through city streets and embrace a greener commute! Our e-scooters make saving time and the planet fun.
• •Ditch the traffic jams and parking hassles! Enjoy the freedom of our electric scooters.
• •Experience the thrill of sustainable travel. Our electric scooters are designed for fun and eco-friendly adventures.
• •Join the electric revolution! Our scooters offer a practical and environmentally conscious way to navigate urban landscapes.
• •Make every journey an adventure. Choose our electric scooters for a sustainable and enjoyable ride.