Brand Tone

Passionate, Quality-Focused, Stylish, Direct & Value-Oriented, Approachable & Community-Oriented

Brand Values

• •Horse Welfare
• •Quality & Durability
• •Innovation
• •Customer Satisfaction & Direct Connection
• •Passion for Equestrian Sport
• •Style & Functionality
• •Sustainability

Best Practices

• •Prioritize Horse Welfare in Language: Always frame product benefits in terms of the horse's comfort, health, and well-being. Use words like "comfort," "breathability," "freedom of movement," and "gentle."
• •Highlight Quality and Innovation: Consistently mention the high-quality materials, craftsmanship, and innovative features (like the Air1 system) that differentiate the products. Use terms like "premium," "durable," "advanced technology," and "expertly designed."
• •Maintain a Passionate and Enthusiastic Voice: Let the genuine love for horses and the equestrian lifestyle shine through. Use engaging and evocative language that resonates with fellow equestrians.
• •Emphasize Style with Substance: Showcase the aesthetic appeal of the products (colors, design, matching sets) but always tie it back to functionality and quality. It's not just about looking good, but performing well.
• •Be Direct, Honest, and Value-Driven: Clearly communicate the benefits of the direct-to-consumer model in terms of quality and fair pricing. Build trust by being transparent.

Social Perception

Positive, Trusted, Innovative, Value for Money, Fashionable/Trendy

Copy Examples

• •Headline: "Performance Meets Passion: Discover Gear That Understands Your Horse." Body: "At Rider by Horse, every stitch is a testament to our love for horses. Experience the difference with our innovative Air1 saddle pads, designed for ultimate comfort and breathability. Because your horse deserves the best, and you deserve to ride with confidence." Call to Action: "Shop the Collection."
• •Headline: "Style That Breathes. Quality That Lasts." Body: "Why choose between elegance and endurance? Our latest collection brings you vibrant designs crafted from premium materials, ensuring your gear not only looks stunning but stands up to the rigors of daily riding. Feel the quality, see the style." Call to Action: "Explore New Arrivals."
• •Headline: "Direct From Our Stables to Yours: Uncompromised Quality, Fair Prices." Body: "We believe exceptional equestrian gear shouldn't come with an exceptional price tag. By connecting directly with you, we offer innovative, high-performance products without the middleman. It's quality you can trust, at prices you'll love." Call to Action: "Learn About Our Promise."
• •Headline: "Elevate Every Ride: Comfort, Innovation, and a Touch of Brilliance." Body: "From the breathable comfort of our signature saddle pads to the durable elegance of our horse rugs, Rider by Horse is dedicated to enhancing your equestrian journey. We innovate so you and your horse can thrive." Call to Action: "Find Your Perfect Fit."
• •Headline: "More Than Just Equipment – It's a Partnership." Body: "We understand the bond between horse and rider. That's why we pour our passion and expertise into every product, ensuring optimal welfare and performance. Join the Rider by Horse family and experience the dedication." Call to Action: "Read Our Story."