Brand Tone

warm, inviting, thoughtful, and community-oriented. It's also appreciative of craftsmanship and creativity

Brand Values

• •Community Support: Actively promoting and selling products from local and independent makers and artisans.
• •Craftsmanship & Quality: Offering unique, hand-picked, and well-made items.
• •Joy of Giving: Believing in the power of gifts to bring people together and express care.
• •Authenticity & Meaning: Valuing gifts with heart and meaning over flashy items.
• •Creativity & Inspiration: Showcasing items that inspire wonder and radiate creativity.
• •Connection: Fostering connections between makers, customers, and the local neighborhood through events and a welcoming atmosphere.

Best Practices

• •Embrace Storytelling: Share the stories behind the products and the artisans who create them. This reinforces the values of craftsmanship and community.
• •Use Warm and Inclusive Language: Employ a friendly, approachable, and inviting tone. Words like "love," "joy," "cherish," "community," and "handcrafted" resonate well with the brand.
• •Highlight "Unique" and "Curated": Continuously emphasize the special, hand-picked nature of the products, differentiating RIDER from mass-market retailers.
• •Focus on the "Why" of Gifting: Connect with the emotional aspect of gift-giving – showing care, consideration, and connection.
• •Maintain Visual and Verbal Cohesion: Ensure that the imagery used alongside the copy reflects the same warmth, creativity, and quality that the words convey. This is particularly important on visual platforms like Instagram.

Social Perception

Customers and the public generally perceive RIDER as a charming, high-quality gift shop that offers unique and thoughtful items not easily found elsewhere. It's seen as a valuable community asset that supports local artists and provides a pleasant shopping experience, both in-store and online. The founder, Alma Lacour, is viewed as passionate and deeply connected to her mission of fostering community and the "spirituality of gifting." There's a strong appreciation for the curated selection and the focus on handmade products.

Copy Examples

• •Instagram Post (New Product Arrival): Say hello to your new favorite handcrafted mug! Made with love by our talented Brooklyn artisan, [Artisan's Name], each sip from this beauty feels like a warm hug. Perfect for those quiet morning moments or as a thoughtful gift for someone special. Supporting local, one beautiful gift at a time. ✨ #RiderGifts #SupportArtisans #HandmadeWithLove #BrooklynMade #UniqueGifts
• •Website Homepage Banner: Discover Gifts That Tell a Story. At RIDER, we believe in the magic of a well-chosen gift. Explore our curated collection of handcrafted treasures from independent makers, and find something truly special that radiates creativity and care. Gift-giving, made joyful and easy. [Shop Now Button]
• •Email Newsletter Snippet (Highlighting a Maker): Meet the Maker: [Maker's Name] ✨ This week, we're shining a spotlight on the incredible [Maker's Name], the hands and heart behind our beloved [Product Type]. [He/She/They] pour passion into every piece, creating items that are not just beautiful, but full of soul. Learn more about [Maker's Name]'s journey and discover their unique creations at RIDER. [Link to Blog/Product Page]
• •Product Description (e.g., for a locally sourced candle): Light up their life (or yours!) with the enchanting scent of our [Scent Name] candle, hand-poured right here in Brooklyn. Made with natural soy wax and the finest essential oils by [Artisan/Brand Name], it’s more than just a candle – it's an invitation to relax, unwind, and cherish the moment. A small batch treasure, perfect for gifting warmth and comfort. [Add to Cart Button]
• •Social Media Ad (Targeting local community for an in-store event): You're Invited! 🎉 Join us at RIDER this Saturday for a special [Event Type, e.g., 'Meet the Maker Day' or 'Seasonal Sip & Shop']. Connect with our wonderful community, discover unique gifts, and celebrate the creativity of local artisans. Because the best gifts are shared experiences. Find us at [Address]. We can't wait to see you! #RiderGiftsBrooklyn #CommunityLove #ParkSlopeEvents #ShopLocal #HandcraftedGifts