Brand Tone

Inspirational & Hopeful, Compassionate & Caring, Faith-Driven & Evangelistic, Adventurous & Action-Oriented, Community-Focused & Relational, Sincere & Authentic

Brand Values

• •Generosity: A core value is providing free surfboards, skateboards, and skimboards to children in poverty and giving generously.
• •Gospel Proclamation: Leveraging every available means (boards, contests, events, films) to share the good news of Jesus Christ.
• •Disciple-Making: Commitment to partnering with local churches, supporting indigenous leaders, and equipping them to be disciple-makers.
• •Outreach & Evangelism: Utilizing action sports as a primary tool for outreach and evangelism.
• •Empowerment: Equipping and empowering leaders globally.
• •Community Impact: Working to make a tangible difference in local communities and around the world, especially for underprivileged youth.
• •Faith & Service: Operating with a deep sense of Christian faith and a commitment to serving others.

Best Practices

• •Anchor in Core Values: Always ensure copy reflects Ride Nature's foundational values of Generosity, Gospel Proclamation, and Disciple-Making. Every message should implicitly or explicitly connect back to these principles.
• •Speak with Authentic Faith: Communicate Christian beliefs openly and sincerely, using language that is both clear about the faith aspect and inviting to a broader audience interested in their charitable work. Avoid overly exclusive jargon where possible, but don't dilute the core message.
• •Maintain an Uplifting and Hopeful Tone: Even when discussing challenging circumstances of the youth they serve, the overarching tone should be one of hope, positive change, and the redemptive power of their mission.
• •Use Action-Oriented Language: Reflect the dynamic nature of action sports in the copy. Use strong verbs and an energetic pace to convey excitement and movement, mirroring the activities they champion.
• •Show, Don't Just Tell, the Impact: Incorporate storytelling and testimonials into the copy. Share specific examples of how Ride Nature's work is making a difference in individuals' lives and communities. This adds authenticity and emotional connection, reinforcing their compassionate value.

Social Perception

Ride Nature is generally perceived as a dedicated, faith-based non-profit organization using the appeal of action sports to connect with and support youth, particularly those who are underprivileged or unchurched. They are seen as an organization that actively engages in missionary work both locally and internationally, providing resources and sharing their Christian faith. Supporters and those involved with the organization view it as impactful, genuine, and effective in its mission of outreach and discipleship. The connection to action sports gives them a 'cool' and relevant image, especially for reaching younger demographics. The establishment of 'The House of Ride Nature' is likely seen as a smart and sustainable way to fund their mission-driven activities.

Copy Examples

• •Headline: Catch the Wave of Hope. Body: More than just surfing and skating, Ride Nature is about sharing the ultimate thrill – the love of Christ. We're giving boards and building futures, one wave, one trick, one heart at a time. Join us in bringing joy and the Gospel to youth around the globe. Learn how you can make an impact. (Tone: Inspirational, Faith-Driven, Action-Oriented)
• •Social Media Post (Image: Kids smiling with new skateboards): Text: Every board given is a seed of generosity planted. Every smile is a testament to hope. At Ride Nature, we believe action sports can open doors to share the Gospel and disciple the next generation. Thanks to your support, more kids are experiencing this joy! #RideNature #GospelProclamation #ActionSportsMinistry #MakingDisciples #GenerosityInAction (Tone: Compassionate, Community-Focused, Grateful)
• •Website Mission Snippet: Text: We are Ride Nature: dedicated to giving generously, proclaiming the Gospel of Jesus Christ, and making disciples. Through the thrill of surfing, skating, and wakeboarding, we connect with youth, build relationships, and empower leaders globally to share the enduring message of hope and faith. (Tone: Faith-Driven, Direct, Purposeful)
• •Fundraising Appeal: Headline: Fuel the Mission. Share the Stoke. Body: Your gift today empowers us to reach more young hearts through action sports. From providing a child their first skateboard to equipping local leaders for long-term discipleship, every contribution helps us share the Gospel and transform lives. Be a part of the movement. Give generously. (Tone: Action-Oriented, Urgent, Inspirational)
• •Volunteer Call to Action: Headline: Ready for an Adventure with Purpose? Body: Join a Ride Nature mission trip and use your passion for action sports to share Christ's love with communities around the world. Experience the joy of service, build lasting relationships, and witness lives transformed. It's more than a trip; it's a chance to make an eternal impact. Find your mission. (Tone: Adventurous, Relational, Faith-Driven)