Brand Tone

Adventurous & Passionate, Local & Authentic, Expert & Trustworthy, Community-Focused & Welcoming, Personalized & Customer-Centric, Respectful & Responsible, Resilient & Determined

Brand Values

• •Adventure
• •Local Expertise & Heritage
• •Community
• •Passion
• •Quality & Safety
• •Personalization
• •Legacy & Family
• •Respect for Nature & Responsible Recreation
• •Veteran Support

Best Practices

• •Always Emphasize Local Roots & Expertise: Consistently weave in the "born and raised in Moab," "7th generation," and "local guides know best" narrative to reinforce authenticity and unique value.
• •Highlight the "Why" - Passion & Connection: Go beyond just rentals and tours. Talk about the love for Moab, the joy of riding, building confidence, and creating unforgettable memories and connections.
• •Maintain a Personal and Welcoming Voice: Use language that feels like talking to a knowledgeable, friendly local. Phrases like "welcome you like family," "we're here to help," and sharing personal stories (like Tyler's) can foster this.
• •Integrate Responsible Recreation Messaging Naturally: Instead of it feeling like a lecture, frame responsible riding as part of the authentic Moab experience and a shared value with their customers.
• •Showcase Adventure with a Focus on Personalization & All Skill Levels: While highlighting the thrill, ensure inclusivity by repeatedly mentioning that tours are customized and cater to everyone from first-timers to seasoned riders.

Social Perception

Knowledgeable Locals, High-Quality Service Provider, Family & Community-Oriented, Advocates for Responsible Riding, Authentic & Passionate, Supportive of Veterans

Copy Examples

• •Headline: Moab Is In Our Blood. Your Adventure Awaits. Body: "Don't just visit Moab, experience it with those who know it best. Ride Moab Industries, founded by 7th generation locals and veterans, offers personalized dirt bike tours that connect you to the heart of the desert. All skill levels welcome. Let our family show yours an unforgettable ride. #RideMoab #LocalExperts #VeteranOwned"
• •Headline: More Than a Rental. It's Your Moab Story. Body: "At Ride Moab Industries, we don't just hand you keys. We craft your perfect day on the trails. From beginner thrills to hard enduro challenges, our expert local guides and top-tier bikes ensure an adventure built around you. Create memories, build confidence, and discover the real Moab. #MoabAdventures #CustomTours #RideWithPassion"
• •Headline: Ride With Respect. Explore With Experts. Body: "Discover Moab's legendary trails the right way. As passionate locals and advocates for responsible recreation, Ride Moab Industries guides you through breathtaking landscapes while preserving their beauty for generations to come. Premium bikes, local knowledge, unforgettable experiences. #RecreateResponsibly #MoabDirtBikes #AdventureWithPurpose"
• •Headline: Your Moab Bucket List? Consider It Handled. Body: "Stop dreaming, start riding! Ride Moab Industries takes the hassle out of planning your ultimate desert adventure. Our local guides know every hidden gem and epic vista. Just show up, and we’ll deliver a tailor-made dirt bike experience you’ll talk about for years. #MoabBucketList #GuidedTours #StressFreeAdventure"
• •Headline: Unleash Your Spirit. Find Your Trail. Body: "For us, riding is therapy, a connection to the wild heart of Moab. Let Ride Moab Industries, a veteran-owned family business, help you find your own exhilarating escape. Whether you're seeking a weekend thrill or a soul-resetting journey, we provide the bikes, the guidance, and the unmatched local insight. #RideMoabIndustries #DirtBikeTherapy #FamilyAdventureMoab"