Brand Tone

Passionate, Player-Centric, Quality-Focused

Brand Values

• •Quality & Craftsmanship
• •Customization & Personalization
• •Passion for Baseball/Softball
• •Value/Affordability
• •Family & Community
• •Performance

Best Practices

• •Speak the Player's Language: Use terminology and evoke emotions that resonate with baseball and softball players (e.g., "game-ready," "perfect pocket," "make the play," "love of the game").
• •Emphasize Customization & Personal Story: Continuously highlight the unique ability for players to design their own glove, making it an extension of their personality and dedication. Frame it as their "signature" piece.
• •Balance Quality with Value: Confidently communicate the premium materials and craftsmanship while reinforcing the accessible price point compared to other custom options or high-end stock gloves.
• •Showcase the Community: Feature user-generated content, player stories (especially youth players), and testimonials. Foster a sense of belonging to the "Rico family." Use inclusive language.
• •Maintain Enthusiasm & Visual Appeal: Keep the language energetic and positive. Pair copy with high-quality visuals of the gloves, especially highlighting the vibrant color options and intricate details, which is a key differentiator seen on their Instagram and TikTok.

Social Perception

Seen as a good source for highly customizable gloves with a wide array of color and design options at a more affordable price than major brands. The visual appeal of the gloves is a strong point, frequently highlighted on social media. Connection to youth baseball resonates positively.

Copy Examples

• •Headline: Your Game. Your Design. Our Craft. Body: Step up to the plate with a glove that’s uniquely you. Handcrafted with premium leather and your custom touch, Rico Gloves delivers pro-level quality without the big league price tag. Design yours today! #RicoGloves #CustomBaseballGloves #OwnTheGame
• •Headline: Feel the Difference. Play with Passion. Body: From the crack of the bat to the roar of the crowd, your glove is part of your story. At Rico, we pour our love for the game into every stitch. Experience the perfect fit and lasting quality. #RicoPassion #BaseballLife #HandcraftedLeather
• •Headline: Built for Champions. Designed by You. Body: Young slugger or seasoned pro, your dedication deserves the best. Our customizer puts you in control of every detail, from leather to lacing. Unleash your style, elevate your performance. #RicoCustom #GloveLove #NextLevelPlay
• •Headline: More Than a Glove. It's a Rico. Body: Join the growing family of players who trust Rico for unmatched customization and quality that stands out. What will your Rico say about you? Explore the options. Make your statement. #TeamRico #BaseballGear #SoftballStyle
• •Headline: Craft Your Legend. One Catch at a Time. Body: Premium materials meet your personal vision. Our Star and Ultra Series gloves offer the feel and durability elite players demand. Get your game-ready masterpiece. #RicoPerformance #KipLeather #SteerhideStrong