Brand Tone

Passionate, Artistic, and Authentic

Brand Values

• •Quality and Craftsmanship
• •Cultural Celebration
• •Self-Expression
• •Accessibility

Best Practices

• •Always Emphasize Authenticity: Consistently use words like "handmade," "hand-painted," "authentic," and "original" to reinforce the brand's core value of craftsmanship.
• •Tell a Story: Frame each piece of art not just as a product, but as a story. Talk about the inspiration behind it, the cultural significance, or the emotion it's meant to evoke.
• •Use Evocative and Sensory Language: Instead of just describing the art, use words that appeal to the senses and emotions. Words like "vibrant," "serene," "powerful," and "soulful" can create a stronger connection with the audience.
• •Maintain a Passionate and Respectful Tone: The copy should always reflect a deep respect for the art and the culture it represents. The tone should be one of a passionate curator sharing something they love, rather than a salesperson just trying to make a sale.
• •Keep it Clean and Professional: While passionate, the language should remain professional and polished. Ensure all copy is free of errors and presented in a clean, easy-to-read format, much like the presentation of art in a gallery.

Social Perception

The intended perception is that of a high-quality, authentic art gallery. Customers who have left reviews appear to be highly satisfied. The brand appeals to individuals looking for unique, culturally rich art pieces that are not mainstream. The target audience is likely composed of art enthusiasts, individuals of Caribbean heritage, and consumers who prioritize authenticity and handcrafted goods over mass-produced items.

Copy Examples

• •Art is a story told without words. Our latest handmade piece, 'Island Serenity,' brings the vibrant spirit of the Caribbean straight to your walls. Each brushstroke is a testament to passion and tradition. Discover a piece that speaks to you. #RickysWall #HandmadeArt #CaribbeanArt #Artisan #WallDecor
• •Your home is a reflection of you. Don't settle for the ordinary. At Ricky's Wall, we offer authentic, hand-painted Caribbean art that infuses your space with soul and character. Find your unique piece today and let your walls do the talking. Shop now for 10% off your first order.
• •Beyond the Canvas: Authentic, Handmade Art. At Ricky's Wall, we believe in the power of craftsmanship. Explore our gallery of diverse and quality Caribbean arts and crafts and find a piece that tells your story.
• •Subject: Fresh from the easel! New authentic art has arrived. Body: Hello [Customer Name], As a valued member of the Ricky's Wall community, we wanted you to be the first to see our new collection of hand-painted treasures. From intricate wooden earrings to breathtaking canvases, each piece is crafted with passion and purpose. Explore the new arrivals before they're gone.
• •Title: 'Resilience' - Original Hand-Painted Canvas Description: This powerful piece, 'Resilience,' captures the enduring strength and vibrant spirit of the islands. Hand-painted with meticulous detail, it serves as a daily reminder of the beauty in perseverance. Made with premium materials, this unique artwork is more than just decoration—it's an inspiration. Dimensions: 24x36 inches. Materials: Acrylic on canvas.