Brand Tone

Aspirational, exclusive, and engaging, blending professionalism with a friendly and celebratory feel. It focuses on the 'experience' of their spirits, using terms like 'exclusive,' 'premium,' and 'unforgettable event' to position the brand as high-quality and desirable, while also being educational and personal.

Brand Values

• •Quality and Craftsmanship
• •Sustainability
• •Personalization and Exclusivity
• •Enjoyment and Celebration
• •Inclusivity

Best Practices

• •Maintain a Consistent Visual Identity: Use high-quality, professional photography and videography across all platforms that reflects the brand's premium and aspirational nature. The aesthetic should be clean, modern, and sophisticated.
• •Emphasize "The Experience": The copy should consistently sell not just a bottle of spirits, but an experience. Use story-telling to describe the craftsmanship, the taste journey, the fun of the workshops, and the elegance of the events.
• •Balance Exclusivity with Inclusivity: While using words like "premium" and "exclusive," ensure the tone remains welcoming. Highlight the non-alcoholic options and the fun, educational aspect of the workshops to appeal to a broader audience.
• •Leverage User-Generated Content: Encourage customers from the gin workshops to post their creations using a specific hashtag. Sharing this content builds community, provides social proof, and reinforces the brand's value of personalization.
• •Be Transparent About Values: Consistently integrate the core values of "organic," "sustainability," and "craftsmanship" into the copy. This builds trust and resonates with conscious consumers. Explain what makes the products organic and sustainable to give the claims more weight.

Social Perception

As a new entity in Switzerland, its direct social perception is developing, but the parent brand has positive feedback for product quality. Social media indicates a connection with a modern, trend-aware audience interested in premium spirits and lifestyle events. Association with high-end events cultivates an image of luxury and desirability.

Copy Examples

• •Don't just drink gin, create it. At the Rick LAB, you are the distiller. Choose from over 25 botanicals and design your own label for a spirit that’s uniquely yours. Ready to craft your masterpiece? Book your workshop via the link in our bio. #RickSpirit #GinWorkshop #CustomGin #SwissSpirits #CreateYourOwn
• •Discover our Rick Caribbean Rum, awarded gold for its exceptionally smooth and authentic flavor. Crafted with a commitment to organic quality and sustainability, it’s a taste of the Caribbean you can feel good about. Experience pure, unadulterated enjoyment. #RickRum #OrganicSpirits #SustainableLuxury #AwardWinner #SwissQuality
• •Why should flavor have limits? Our Rick Free spirit offers a complex, aromatic experience without the alcohol, calories, or sugar. The perfect choice for a mindful celebration. Elevate your mocktail game. #RickFree #NonAlcoholic #MindfulDrinking #SoberCurious #SwissChoice
• •Impress your guests with more than just a drink. Our mobile cocktail bars and professional bartenders bring an exclusive touch to any corporate gathering or private celebration. From custom gin creations to premium organic spirits, we provide an unforgettable experience tailored to your needs. Contact us to plan your event. #EventProfs #CorporateCatering #CocktailBar #SwissEvents #PremiumSpirits
• •It's more than a drink, it's a lifestyle. Discover premium organic spirits. #RickSpiritSwitzerland #SwissLife #OrganicGin #CraftSpirits #EnjoyResponsibly