Brand Tone

aspirational, confident, and accessible

Brand Values

• •Quality and Innovation
• •Affordability
• •Style and Versatility
• •Customer-Centricity
• •Ethical Practices

Best Practices

• •Stay Confident and Direct: Use strong, active verbs and avoid passive language. The copy should project an image of a brand that is sure of its products and its place in the market.
• •Focus on the "Why": Don't just list product features. Explain the benefits. Instead of "100% cotton," try "Breathable cotton for all-day comfort."
• •Maintain a Consistent Visual Identity: Ensure that the tone of the copy is reflected in the imagery used on the website and social media. The visuals should be as bold, modern, and stylish as the language.
• •Engage with Your Audience: Use a conversational yet aspirational tone when responding to comments and messages on social media. This helps to build a community around the brand and reinforces its accessible nature.
• •Create a Brand Voice Guide: Develop a simple document that outlines the key elements of the Rick Rogue brand voice: key adjectives (e.g., confident, bold, stylish, accessible), do's and don'ts for language, and examples of on-brand copy. This will ensure consistency across all marketing channels and communications.

Social Perception

The public perception of Rick Rogue is largely positive. It is seen as a reliable Indian brand for men's fashion, particularly denim. Customers appear to value the brand for its quality products at a reasonable price. The brand's move into international markets suggests a growing ambition and confidence in its offerings. It is perceived as a stylish and modern brand that understands the fashion needs of its target audience.

Copy Examples

• •Engineered for the modern man. Our new denim collection combines cutting-edge fabric technology with timeless style. Experience the difference quality makes. #RickRogueDenim #ReadyForAnything
• •This season, make a statement without saying a word. Our latest collection of printed shirts is here to turn up the vibe. Shop now and own the celebration. #BrightPrintsBoldMoves #FestiveFresh
• •Style that speaks volumes, at a price that makes sense. At Rick Rogue, we believe in fashion that’s both high-quality and accessible. Discover your new favorite outfit today. #AffordableLuxury
• •Your weekend uniform, sorted. Effortlessly cool and designed for comfort, our casual shirts are the perfect partner for your off-duty adventures. #WeekendStyle #CasualCool
• •From boardroom to happy hour, our versatile trousers have you covered. Sharp, stylish, and built for all-day comfort. Elevate your workwear with Rick Rogue. #WorkAndPlay