Brand Tone

Value-Driven/Promotional, Direct and Straightforward, Trustworthy and Established, Accessible and No-Frills, Helpful

Brand Values

• •Value for Money
• •Accessibility
• •Trust and Heritage
• •Customer Focus (Practical)
• •WA Owned and Operated

Best Practices

• •Always Emphasize Value: The core of the 'Outlet' brand is savings. Every piece of copy should, in some way, highlight the financial benefit to the customer (e.g., 'clearance prices,' 'save $$$,' 'unbeatable deals').
• •Be Direct and Clear: Avoid overly complex language or jargon. Get straight to the point about the product, the brand, and the deal. Customers are looking for information quickly.
• •Leverage the 'Rick Hart' Legacy: Subtly remind customers of the heritage and trust associated with the Rick Hart name, especially for the WA audience. This differentiates the outlet from anonymous clearance houses.
• •Create a Sense of Urgency (Authentically): For clearance items or limited stock, use phrases like 'While stock lasts,' 'Limited quantities,' or 'Don't miss out' to encourage prompt action.
• •Maintain a Helpful and Approachable Demeanor in Interactions: While the advertising copy is direct and sales-focused, ensure that customer service responses (social media, email, in-store) are friendly, helpful, and reinforce the trustworthiness of the brand.

Social Perception

Bargain Destination, Trusted Local Name, Clearance/Outlet Expectations, Associated with Hart & Co.

Copy Examples

• •Headline: 🔥 Hot Deals on Cool Kitchens! 🔥 Body: Don't sweat the price of your new fridge! Rick Hart Outlet has massive savings on top-brand refrigerators, ovens, and dishwashers. Perth's best prices on clearance and bulk buys. Visit us in Osborne Park or shop online today – your dream kitchen is closer than you think!
• •Headline: The Rick Hart Name You Trust, Prices You'll Love. Body: For over 45 years, Rick Hart has been Perth's go-to for appliances. Now, Rick Hart Outlet brings you that same commitment to value with unbeatable clearance prices on kitchen and laundry essentials. Get [Brand Name] quality without the [Brand Name] price tag. Limited stock – hurry in!
• •Headline: EOFY Appliance Clear-Out! Everything Must Go! Body: Score incredible bargains at Rick Hart Outlet's EOFY Clear-Out! Massive discounts on washing machines, dryers, cooktops, and more. Genuine savings on trusted brands. Don't miss out – these deals are too hot to last!
• •Headline: Upgrade Your Laundry, Downgrade The Price. Body: Tired of that old washer? Rick Hart Outlet makes upgrading easy and affordable. Discover top-brand washing machines and dryers at prices that won't leave you in a spin. Quality appliances, outlet savings. What are you waiting for?
• •Headline: Perth's Secret to Smart Appliance Shopping? Rick Hart Outlet. Body: Get the best for less! Savvy Perth shoppers know Rick Hart Outlet is the place for incredible deals on kitchen and laundry appliances from leading brands. New stock arriving weekly. Check out our latest offers online or visit our Osborne Park showroom.