Brand Tone

Community-Oriented & Inclusive, Supportive & Nurturing, Friendly & Welcoming, Passionate & Authentic, Educational & Empowering, Practical & Solution-Oriented

Brand Values

• •Community
• •Accessibility & Affordability
• •Local Sourcing & Integrity
• •Support for Local Entrepreneurs
• •Health & Wellbeing
• •Education & Skill-Building
• •Collaboration & Partnership
• •Passion for Food

Best Practices

• •Always Emphasize "Community": Use words like "together," "our community," "shared," "local," and "neighbor." Frame offerings as beneficial to, or built by, the community.
• •Maintain a Warm, Supportive, and Approachable Voice: Write as if you're talking to a friend or helpful neighbor. Use contractions and welcoming language. Avoid overly formal or technical jargon. Focus on solutions and support.
• •Highlight Fresh, Local, and "Made with Love" Aspects: Consistently mention the sourcing of local ingredients and the care that goes into preparing food "from scratch." This reinforces authenticity and quality.
• •Be Inclusive and Accessible in Your Language: Ensure your copy speaks to a broad audience, reflecting the mission to serve everyone. When talking about challenges (like busy schedules or cooking skills), do so empathetically.
• •Show, Don't Just Tell, Your Values: Instead of just saying "we value community," describe *how* RCK builds community (e.g., "Host your next celebration here," "Learn alongside fellow food lovers"). Let actions and services described in the copy reflect the core principles.

Social Perception

As a Problem Solver, As a Source of Quality Food, As a Community Hub, As Supporters of the Local Food System, As a Caring and Mission-Driven Organization, Trustworthy and Reliable

Copy Examples

• •Headline: Your Week Just Got Tastier (and Easier!). Body: Tired of the dinner dilemma? Richmond Community Kitchen is here to help! Our chefs lovingly prepare delicious, locally-sourced meals so you can enjoy more time around the table and less time stressing in the kitchen. Nourishing our community, one wholesome meal at a time. Explore this week's menu! Call to Action: See What's Cooking!
• •Headline: From Local Farms to Your Fork: Taste the Richmond Difference. Body: We believe in food with integrity. That’s why we partner with amazing Vermont farmers and producers to bring you the freshest ingredients in every bite. It’s good for you, good for our local economy, and simply delicious! Call to Action: Discover Our Local Partners.
• •Headline: More Than a Kitchen, It's a Community. Body: Whether you're a budding food entrepreneur needing a licensed space, eager to learn new culinary skills in our fun classes, or simply looking for a welcoming spot to enjoy good food and company, RCK is your home. Let's build something delicious, together. Call to Action: Join Our Food Community / Rent Our Space / Book a Class.
• •Headline: Unlock Your Inner Chef! Fun, Hands-On Cooking Classes for All. Body: From mastering the basics to exploring global flavors, our cooking classes are designed to inspire and empower you in the kitchen. Join our passionate local chefs and connect with fellow food lovers in a supportive, fun environment. Call to Action: Find Your Next Culinary Adventure!
• •Headline: Good Food for All: Our "Feed it Forward" Promise. Body: At Richmond Community Kitchen, we’re committed to making wholesome, delicious food accessible to everyone in our community. Learn about our Feed it Forward program and how we’re working together to nourish every neighbor. Call to Action: Learn More & Get Involved.