Brand Tone

Aspirational, confident, and feminine

Brand Values

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Style and Glamour
• •Customer-Centricity

Best Practices

• •Use Aspirational and Emotive Language: Employ powerful verbs and evocative adjectives. Instead of "nice phone case," use terms like "stunning masterpiece," "radiant design," or "elegant accessory." Focus on the feeling the product gives the customer (e.g., "feel confident," "express yourself").
• •Lead with Confidence: Write with authority. Use declarative sentences that affirm the product's quality and style. Avoid hesitant language like "we think" or "maybe." The brand knows it offers glamorous, high-quality products.
• •Center the Customer as the Hero: Frame the copy around the customer. It's not just about the product's features, but about how those features empower her. Use "you" and "your" frequently to make the message personal (e.g., "Your style," "Let you shine").
• •Create a "Glossary" of Brand Words: Develop a list of on-brand words to use consistently in all copy. For Richicollection, this list would include: Elevate, Glamour, Sparkle, Chic, Statement, Masterpiece, Handcrafted, Unique, Confident, Bold, Adorn, Dazzling.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the tone of the copy matches the visual presentation. The glamorous, high-quality photos on the website are a perfect match for the aspirational copy. If social media is developed, this synergy is crucial for building a strong, recognizable brand identity.

Social Perception

Richicollection projects itself as a boutique provider of exclusive, high-fashion accessories, aiming to be seen as the go-to source for customers seeking luxury and personality for their tech. Potential customers would likely perceive it as a niche, specialized retailer; some might be hesitant due to a lack of social proof, while others would be attracted to the unique, curated product selection.

Copy Examples

• •Don't Just Own a Phone. Adorn It. Your style is unique. Your case should be too. Discover our collection of handcrafted masterpieces and let your personality shine.
• •Unleash Your Inner Sparkle. This isn't just a phone case; it's a statement piece. Meticulously crafted with high-grade crystals that catch the light from every angle, the Glamour series is designed for the woman who isn't afraid to be the center of attention. Elevate your look with an accessory that's as bold and brilliant as you are.
• •Image: A flat-lay of a sparkling phone case next to a coffee cup and a fashion magazine. Caption: Your daily essentials should be as fabulous as you are. Stop settling for ordinary. It's time to elevate your everyday. ✨ #Richicollection #GlamourInYourHand #StyleStatement
• •An Exclusive Treat for Your Eyes (and Your Phone)
• •We believe that true style is in the details. Richicollection was born from a desire to move beyond the generic and into the realm of the extraordinary. We pour passion and precision into every piece, ensuring that your accessories don't just protect your tech—they complete your look.