Brand Tone

Friendly and Approachable, Feminine and Elegant, Passionate and Authentic, Aspirational yet Attainable, Playful and Trendy

Brand Values

• •Quality Craftsmanship
• •Self-Expression and Individuality
• •Celebrating Moments
• •Authenticity and Heritage
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., warm, inspiring, elegant, authentic, playful) and those that don't. Provide examples of "do" and "don't" phrases.
• •Always Emphasize "Handmade" and "Quality": Consistently weave in the handmade nature and the quality of materials (gold-filled, sterling silver) into product descriptions and storytelling. This reinforces core values.
• •Incorporate Storytelling: Share the founder's journey, the inspiration behind collections (especially any Puerto Rican cultural links), or how customers make the jewelry part of their special moments. This adds authenticity and emotional connection.
• •Maintain a Balance of Aspirational and Accessible Language: Use evocative and beautiful descriptions, but ensure the overall message remains welcoming and the products feel attainable. Avoid overly exclusive or intimidating jargon.
• •Adapt to Platform Nuances While Staying True to Core Tone: While TikTok copy can be more informal and trend-driven, and website copy more detailed, the underlying friendliness, passion for craft, and feminine elegance should remain consistent across all communications.

Social Perception

Positive Reputation for Quality and Design, Good Customer Service, Appreciation for Handmade Aspect, Trusted Brand, Connection to Puerto Rican Craftsmanship

Copy Examples

• •Shine with your story ✨ Our 'Elena' necklace, handcrafted with love and 14k gold-fill, is more than just an accessory – it's a whisper of your unique style. Perfect for everyday elegance or those moments that deserve a special sparkle. Shop now via the link in bio! #RichesJewelry #HandmadeWithLove #GoldFilledJewelry #SelfExpression
• •Find the perfect pair to tell your tale. From sunrise coffee to sunset cocktails, Riches J. offers handcrafted earrings that move with you. Made with passion in Puerto Rico, just for you. Explore our collection and enjoy 15% off your first order! #RichesJ #PuertoRicanHandmade #ElegantEarrings #TreatYourself
• •Your daily dose of delicate ✨ Feeling good in your Riches J. pieces! Which one is your fave? 👇 #RichesJewelry #HandmadeMagic #JewelryLover #FeelGoodFashion #PuertoRicoStyle
• •The 'Simply Me' Bracelet: Embrace the beauty of understated elegance. Lovingly handcrafted from the finest sterling silver, this delicate bracelet is a timeless reminder of your inner strength and grace. Wear it solo for a touch of minimalist charm, or layer it to create a look that's all your own. Designed to be lived in and loved.
• •Hi [Customer Name], at Riches J., we believe every piece of jewelry should feel like it was made just for you. That's why each item is handcrafted with passion and quality materials, ready to become a part of your unique story. Discover our new arrivals inspired by the vibrant spirit of Puerto Rico and find a treasure that speaks to you.