Brand Tone

Knowledgeable & Credible, Humorous & Witty, Approachable & Relatable ("Everyman"), Conversational & Engaging, Authentic

Brand Values

• •Sports Expertise & Insight
• •Entertainment
• •Authenticity & Genuineness
• •Community & Connection
• •Passion for Sports (and Life)
• •Charity & Giving Back

Best Practices

• •Embrace the "Knowledgeable Humorist" Voice: Combine insightful sports references or perspectives with witty, clever, and often self-deprecating humor, just like Rich Eisen does on the show. Avoid overly technical jargon unless it's part of an inside joke.
• •Keep it Conversational and Relatable: Write as if you're talking to a fellow fan. Use accessible language, ask rhetorical questions, and don't be afraid to use common expressions or lighthearted slang that fits the show's "everyman" appeal.
• •Incorporate Pop Culture (Smartly): Weave in relevant pop culture references that the show's audience would appreciate, similar to how Eisen seamlessly blends them into sports commentary. Ensure they feel natural and not forced.
• •Be Authentic and Genuine: Let the passion for sports and the show's community shine through. Avoid overly salesy or hyped-up language. The tone should feel honest and reflect Rich's own on-air persona.
• •Stay Connected to the Show's Content: Regularly reference show segments, popular catchphrases, running gags, or guest highlights in the copy. This reinforces the connection between the merchandise and the core brand, making items feel like an extension of the fan experience.

Social Perception

Respected & Well-Liked, Entertaining & Informative, Fan-Focused, Trusted Source

Copy Examples

• •Lace-up, laugh often, and support a great cause. The official 'Run Rich Run' tee – because even off the field, we’re all in this together. Get yours and show your spirit!
• •Your daily download of sports, wit, and now, your favorite brew. The Richeisen Show mug: Fueling your mornings, one insightful (and hilarious) take at a time.
• •Top off your game day look with the official Rich Eisen Show cap. It's more than a hat; it's your badge of honor for loving smart sports talk mixed with a healthy dose of pop culture. Knowledgeable. Comfortable. Essential.
• •Go beyond the broadcast. Wear the wit. The official Richeisenshop has the gear that gets the inside jokes and celebrates the moments. From the studio to your street – represent the show that gets sports.
• •Fresh out of the production meeting (and the design room!): New Richeisenshop arrivals are here. Gear up with the latest looks that are as sharp, witty, and on-point as Rich’s takes. Don’t miss out!