Brand Tone

Elegant, Artisanal, and Trustworthy

Brand Values

• •Quality and Craftsmanship
• •Heritage and Legacy
• •Exclusivity and Elegance
• •Passion
• •Resilience and Adaptation

Best Practices

• •Always Weave in the Heritage: Reference the brand's history ("since 1999," "our founder's vision") to reinforce authenticity and build trust.
• •Use an Artisanal Lexicon: Consistently use words like "handcrafted," "artisanal," "genuine leather," "passion," and "attention to detail" to differentiate the brand from mass-produced competitors.
• •Maintain an Elevated Tone: The language should always be sophisticated and polished. Avoid slang, overly casual phrasing, or aggressive sales tactics. The tone should reflect the premium quality of the products.
• •Sell a Legacy, Not Just a Product: Frame the purchase as an investment in a durable, timeless piece with a story. Focus on benefits like longevity, enduring style, and the pride of owning something with history.
• •Highlight the "Why" Behind the Brand: Connect with customers on an emotional level by sharing the brand's passion and its story of resilience. This transforms customers into brand advocates.

Social Perception

Richard Leather Costa Rica is perceived as a premium, authentic Costa Rican brand offering high-quality, handcrafted leather goods. It is seen as a reliable and aspirational local alternative to international luxury brands, connecting customers to a narrative of tradition, passion, and quality through its legacy and physical presence.

Copy Examples

• •True elegance is crafted, not made. Our executive shoes are the result of decades of artisanal passion, handcrafted from the finest Costa Rican leather. Step into a legacy of quality. #RichardLeather #Handcrafted #Leather #CostaRica
• •From a humble workshop in Heredia in 1999 to a symbol of elegance today. Richard Leather is more than a brand; it's a family legacy of passion for leather. Discover our collection of exclusive handbags and carry a piece of our story. Shop now.
• •The Art of Leather. The Heart of Costa Rica. Discover exclusive collections of handbags, shoes, and accessories, handcrafted with an unwavering passion for quality since 1999.
• •As a valued member of the Richard Leather family, we invite you to be the first to experience our newest collection. Inspired by our journey and crafted with the artisanal skill you trust, each piece is a testament to timeless design. Explore the collection and continue the legacy.
• •A testament to timeless functionality and artisanal skill. This wallet is handcrafted from 100% genuine leather, offering a durable design that grows more distinguished with time. Every stitch is placed with precision, reflecting our unwavering commitment to quality that began in 1999. Organize your essentials with a touch of understated elegance.