Brand Tone

Sophisticated, artistic, nostalgic, elegant, refined, story-driven, confident, and proud of heritage, yet welcoming.

Brand Values

• •Artistic Legacy & Heritage
• •British Craftsmanship & Quality
• •Timeless & Modern Elegance
• •Sustainability & Ethical Production
• •Vibrancy & Self-Expression

Best Practices

• •Always connect the product back to its heritage, whether it's the 1960s origin, the founder's inspiration, or the archival revival process. Storytelling is central to the brand's identity and justifies its luxury positioning.
• •Employ sophisticated vocabulary that speaks to art, history, and quality. Words like "iconic", "legacy", "archive", "vibrant", "timeless", "crafted", and "reimagined" reinforce the brand's values.
• •Consistently include phrases like "Designed in London, Made in England". This is a key differentiator that communicates quality, tradition, and patriotism, which are integral to the brand's appeal.
• •Frame the brand not as a vintage replica, but as a contemporary reimagining. Use language that highlights how archival designs are "reworked for contemporary lines" or how 60s spirit "still feels very 'now'".
• •Maintain a proud and knowledgeable tone, without being arrogant. Write as a custodian of a great artistic legacy, passionate about sharing its beauty with a new audience. This comes through in detailed descriptions of designs and their history.

Social Perception

Perceived as a high-end, niche luxury brand producing high-quality, beautifully crafted goods that are worth the investment. It is seen as an authentic bearer of British fashion heritage, both historically significant and relevant to modern consumers, and a keeper of a legacy and a contemporary design house.

Copy Examples

• •The Swinging Sixties, reborn. Our Nexus scarf, in pure silk twill, is a direct revival from the Richard Allan archives. Each line and curve tells a story of London's golden era of design a city alive with colour and creativity. Designed in London, made in England, and styled by you. #RichardAllanLondon #WearableArt #BritishHeritage
• •Art is not just for walls. Introducing the Interiors collection, where the iconic prints of the 1960s find a new home. Transform your space with cushions and artworks that carry the legacy of Richard Allan's groundbreaking design. A touch of history, a statement of style.
• •You appreciate the timeless. The story behind the style. Richard Allan London has been crafting luxury silk scarves since 1962, blending avant-garde design with classic elegance. Discover the archive and wear a piece of London's vibrant history. Shop the collection.
• •From the Archives: A Piece of History, Reimagined. For a brief moment in time, the 'Elsa' print captured the joyful spirit of 1960s London. Today, we are proud to release a limited run of 100 art prints, meticulously reproduced from the original design. This is more than a pattern; it is a tribute to an era of fearless creativity. Secure your piece of the legacy.
• •The 'Paraph' Silk Scarf: A whirlwind of abstract energy and sophisticated colour, this design was one of Richard Allan's most beloved. Printed on the finest silk twill with meticulously hand-rolled hems, this scarf is a testament to British craftsmanship. Its generous size allows for versatile styling a bold neckerchief, a chic head wrap, or an elegant drape for the shoulders. A timeless piece of wearable art.