Brand Tone

aspirational, elegant, and personalized

Brand Values

• •Craftsmanship & Quality
• •Luxury & Exclusivity
• •Personalization & Individuality
• •Customer Connection
• •Celebration & Storytelling
• •Modern Indian Aesthetics

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Document the desired tone (aspirational, elegant, personalized), key messaging points, approved terminology (e.g., "handcrafted," "couture," "bespoke," "statement piece"), and a "do-not-use" list. Share this with everyone creating content.
• •Emphasize Personalization and Storytelling: Consistently use language that highlights the bespoke nature of their offerings. Incorporate client stories (with permission) or the inspiration behind designs to reinforce the personal connection and craftsmanship.
• •Maintain a Luxurious Lexicon: Use evocative and sophisticated language that reflects the high-quality, handcrafted nature of the products. Words like "exquisite," "artistry," "timeless," "radiance," and "allure" can elevate the copy.
• •Ensure Consistency Across All Platforms: Whether it's a website product description, an Instagram caption, a Facebook post, or a customer service message, the tone and core values should remain consistent. Regular audits of content can help maintain this.
• •Train and Empower Customer-Facing Teams: Since customer service interactions significantly impact brand perception, ensure that all staff (including the owner) are trained on the brand's voice and values. Emphasize respectful, accommodating, and professional communication to align with the desired "personalized" and "luxury" experience, addressing the negative feedback found.

Social Perception

Ricco India is generally perceived positively by customers seeking custom-designed, high-quality Indian wear, especially for bridal and special occasions. Their designs are considered beautiful, and their Instagram presence is strong. The brand is seen as capable of delivering intricate and personalized outfits, with good attention to detail, and is often praised for its responsiveness to international clients.

Copy Examples

• •Instagram Post (Showcasing a Bridal Lehenga): "Where dreams are woven into reality. ✨ Each stitch, a whisper of tradition; every crystal, a sparkle of your unique story. Discover the art of bespoke bridal couture with Ricco India. Let us craft the lehenga you've always envisioned. #RiccoIndia #BridalCouture #HandcraftedLuxury #CustomLehenga #IndianWedding"
• •Website Banner (Homepage): "Ricco India: Your Journey to Exquisite. Handcrafted Couture. Statement Jewelry. Uniquely You. [Shop Now | Book a Consultation]"
• •Facebook Ad (Targeting engaged couples): "Begin your forever in a masterpiece crafted only for you. At Ricco India, we transform your vision into breathtaking bridal and groom ensembles. Experience personalized luxury and timeless elegance. Send us a message to start designing your dream wedding attire."
• •Product Description (Statement Necklace): "Command attention with the 'Maharani's Radiance' necklace. This handcrafted marvel, featuring intricate kundan work and ethically sourced gemstones, is more than jewelry—it's a legacy. Elevate your moments with Ricco India's signature statement pieces."
• •Email Newsletter Teaser (New Collection): "Dear [Customer Name], a new vision of elegance is dawning. Be the first to experience Ricco India's upcoming 'Celestial Dreams' couture collection – where timeless artistry meets contemporary allure. Exclusive preview inside for our valued patrons."