Brand Tone

RICCIPET's brand tone is predominantly elegant, sophisticated, and heartfelt. The language used is refined and aspirational, emphasizing luxury and exclusivity, while maintaining a warm and emotional connection by celebrating pets as cherished family members. This blend of professionalism and affection creates a trustworthy and relatable tone.

Brand Values

• •Craftsmanship and Quality
• •Elegance and Style
• •Customization and Personalization
• •Celebrating the Human-Animal Bond
• •Exclusivity

Best Practices

• •Always Blend Elegance with Emotion: Use sophisticated and descriptive language to highlight the luxury of the products, but always bring it back to the emotional connection between the owner and their pet.
• •Emphasize Italian Craftsmanship: Consistently mention that the products are "handmade in Italy," "tailor-made," and created by "expert artisans." This reinforces the brand's core value of quality.
• •Use Storytelling: Share stories and testimonials from customers. Feature photos and videos of pets at weddings and special events to create relatable and engaging content.
• •Maintain a Consistent Vocabulary: Use a set of keywords throughout all communications, such as "elegant," "luxury," "bespoke," "handcrafted," "sophisticated," and "special occasion."
• •Focus on Inclusivity for Pets: Frame the narrative around including pets in life's most important moments. Use phrases like "for the most loyal member of your family" or "celebrate together" to reinforce this core concept.

Social Perception

RICCIPET is perceived very positively as a high-end, luxury brand that delivers exceptional quality and value. Customers view its products as gorgeous and well-made, appreciating the meticulous craftsmanship and the brand's specialization in unique pet wedding attire. The brand is also recognized for excellent, helpful, and responsive customer service, further enhancing its credibility and reputation for quality due to its association with Ricci Sposo.

Copy Examples

• •Because every member of the family deserves to be part of the special day. Our handcrafted, tailor-made tuxedos ensure your best friend is as impeccably dressed as you are. Celebrate your union with the unconditional love of your pet by your side.
• •Planning your dream wedding? Don’t forget your most loyal companion. At RICCIPET, we create exquisite, custom-fit wedding attire for your pet, handmade in Italy with the finest materials. Let them walk down the aisle in style. Discover our collection.
• •The epitome of elegance for your four-legged friend. Our classic black tuxedo is handcrafted by Italian artisans, featuring a satin lapel and a perfectly tied bow. Tailored for comfort and style, it’s the ultimate statement piece for any formal occasion. Because true style knows no species.
• •From our hands to their paws. ✨ See the love and craftsmanship stitched into every RICCIPET creation. This isn't just a harness; it's a piece of art for your best friend. #HandmadeWithLove #LuxuryPetFashion #DogWedding
• •Why Your Pet's Comfort is Our Priority. At RICCIPET, we believe luxury should never compromise comfort. Learn how our bespoke tailoring process, from fabric selection to the final stitch, ensures your pet not only looks stunning but feels happy and free to celebrate alongside you.