Brand Tone

Knowledgeable & Authoritative, Passionate & Enthusiastic, Traditional & Trustworthy, Community-Oriented & Supportive, Helpful & Customer-Focused, Professional yet Approachable

Brand Values

• •Tradition & Heritage
• •Quality
• •Expertise & Competence
• •Passion for Art
• •Customer Satisfaction
• •Community
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., knowledgeable, passionate, traditional, supportive) with examples of do's and don'ts. Share this with anyone creating content.
• •Emphasize Heritage and Expertise Subtly: Weave in mentions of the "since 1830" legacy and your deep knowledge naturally, rather than overtly boasting. Let it underscore your authority and trustworthiness. For example, instead of "We are the oldest," try "With nearly two centuries of experience..."
• •Always Prioritize Helping the Artist: Frame your copy around the artist's needs, challenges, and aspirations. Offer solutions, tips, and encouragement. This reinforces your supportive and customer-focused values.
• •Maintain a Passionate and Enthusiastic Language: Use vivid and engaging words when talking about art, creativity, and your products. Let your genuine love for art shine through in your descriptions and interactions.
• •Encourage Community and Dialogue: Ask questions, invite customers to share their work, and respond to comments and messages in a manner that reflects your approachable yet knowledgeable persona. This builds on your community-oriented value.

Social Perception

Locally Respected Institution, Provider of Quality Materials, Helpful Resource, Traditional and Authentic, Supportive of the Arts Community, Online Presence Growing

Copy Examples

• •Instagram Post (Showcasing new paints): Unleash your inner master with our new range of [Brand Name] oil paints. Crafted for brilliance, trusted by artists for generations. Discover the rich pigments and smooth consistency that have made us Livorno's heart of art since 1830. Need advice on the perfect shade? We're here to help! #RicciArte #OilPaints #FineArtSupplies #ArtisticTradition #LivornoArt
• •Facebook Ad (Targeting aspiring artists): Dreaming of creating? Don't let anything hold you back. At Ricci Arte e Decori, we've been empowering artists of all levels since 1830. From your first sketchpad to professional-grade easels, find everything you need and the expert advice to get started. Visit our shop online or in Livorno – your masterpiece awaits! #RicciArteSince1830 #ArtSupplies #CreativeJourney #ExpertAdvice #PassionForArt
• •Website Blog Post Snippet (Introduction to a technique): Welcome back to the Ricci Arte blog, where tradition meets technique! Today, we delve into the timeless art of [Art Technique]. With over a century of experience guiding artists, we understand the nuances that can elevate your work. Let's explore the best materials and steps, ensuring your creative vision comes to life with quality you can trust.
• •Email Newsletter Subject Line: Since 1830: Your Trusted Partner in Artistry + New Arrivals! *(Body Snippet):* Dear [Customer Name], For nearly two centuries, Ricci Arte e Decori has been dedicated to providing the finest materials and unwavering support to the artistic community. We're excited to share our latest arrivals, handpicked for their quality and potential to inspire. Plus, expert tips for your next project inside...
• •Product Description (For a high-quality brush set): Experience the Ricci Arte difference with our Signature Brush Collection. Each brush is selected based on our family's generations of expertise, ensuring superior performance and durability for the discerning artist. We believe in tools that not only create but inspire. Invest in tradition, invest in quality. #RicciArteQuality #ArtistBrushes #FineArtTools #Craftsmanship