Brand Tone

Elegant, Prestigious, and Timeless

Brand Values

• •Heritage and Tradition
• •Exceptional Quality
• •Artistry and Design Excellence
• •Timeless Elegance

Best Practices

• •Lead with Heritage: Always anchor the brand in its rich, 160-year-old Italian history. Phrases like "Since 1840," "A legacy of Italian artisans," and "renowned tradition" reinforce the brand's authority and authenticity.
• •Use Elegant and Evocative Language: Employ sophisticated adjectives that speak to luxury and quality. Words like "luminous," "exquisite," "meticulous," "flawless," and "harmonious" align with the brand's premium positioning.
• •Focus on Tangible Qualities: Translate brand values into physical attributes. Consistently mention the "substantial weight," "perfect balance," "premium 18/10 stainless steel," and "intricate detailing" that customers can feel.
• •Bridge Classic and Contemporary: Frame the brand as timeless, not old-fashioned. Use phrases like "classic tradition meets contemporary style" or "elegance for the modern table" to appeal to a broad audience.
• •Maintain a Confident, Authoritative Tone: Write from the perspective of a master in the field. The tone should be assured and proud, reflecting a brand that is confident in the superior quality and artistry of its products.

Social Perception

Perceived as a high-quality, premium brand; an investment in quality; a respected silversmith known for superior workmanship. Products are seen as classic and modern, suitable for both everyday and formal use. Customers consistently praise the flatware's substantial weight, balance, and beautiful appearance.

Copy Examples

• •Heritage in Hand. For over 160 years, Ricci has crafted more than just flatware—we have crafted a legacy. Experience the perfect balance of Italian tradition and timeless design.
• •Artistry you can feel. Every curve and detail of our Raffaello flatware is a testament to the master silversmiths who designed it. This is not just cutlery; it is a centerpiece. #RicciArgentieri #ItalianCraftsmanship #TimelessElegance
• •Elegantly sculpted to mirror the serene beauty of nature, the Bamboo collection brings harmony to your table. Each piece is crafted from luminous 18/10 stainless steel, offering a comfortable weight and a design that feels both organic and sophisticated. Perfect for daily dining and special occasions alike.
• •Discover the collections that have been cherished for generations. At Ricci Argentieri, we believe true luxury lies in enduring quality. Our flatware is designed with exacting attention to detail, from the superior weight of the 18/10 steel to the flawless finish, ensuring it will grace your table for years to come.
• •Why settle for ordinary? Elevate your dining experience with Ricci Argentieri. Praised by customers for its exceptional weight, quality, and beauty, our flatware turns every meal into a celebration. Shop the collection today.