Brand Tone

Aspirational & Inspiring, Stylish & Modern, Confident & Reliable, Friendly & Approachable, Innovative & Solution-Oriented

Brand Values

• •Quality
• •Innovation
• •Durability
• •Style & Design
• •Customer Satisfaction & Joy
• •Exploration & Travel Lifestyle
• •Functionality
• •Adaptability & Responsiveness

Best Practices

• •Embrace the Explorer's Mindset: Use language that evokes adventure, discovery, and the joy of new experiences. Words like "explore," "journey," "adventure," "discover," and "inspire" should be common.
• •Highlight Style with Substance: Balance aspirational and stylish language with concrete details about quality, durability, and innovative features. Avoid being purely functional or overly trendy without backing it up.
• •Speak with Confident Optimism: The tone should be positive and reassuring, instilling confidence in the product's ability to perform and enhance the travel experience.
• •Maintain a Connection to the West Coast Heritage: Subtly weave in the brand's Californian roots and the associated lifestyle of effortless cool, creativity, and an appreciation for design.
• •Be Solution-Oriented and Empathetic: Address the traveler's needs and pain points, positioning the products as smart solutions that make travel smoother, more organized, and more enjoyable. Use a friendly, helpful, and approachable voice.

Social Perception

Ricardo Beverly Hills is generally perceived as a reputable brand offering high-quality, durable, and stylish luggage at a reasonable price point. They are trusted by travelers and known for blending fashion with function, innovation, and a connection to the California lifestyle.

Copy Examples

• •Headline: Explore More. Worry Less. Your Journey, Secured. Body: Crafted for the modern adventurer, Ricardo Beverly Hills luggage blends iconic West Coast style with unwavering durability. Pack your dreams, we'll handle the rest. #RicardoTravels #InspiredToExplore
• •Headline: Innovation in Every Mile. Body: From our patented organizational dividers to tech-ready compartments and sustainable materials, every Ricardo Beverly Hills piece is designed to elevate your travel experience. Travel smarter, not harder. #TravelTech #QualityLuggage
• •Headline: The Spirit of California, Packed. Body: Capturing the essence of Beverly Hills style and the call of the open road. Our latest collection is more than just luggage; it’s your passport to effortless elegance and boundless adventure. Discover the difference quality design makes. #WestCoastVibes #LuxuryTravel
• •Headline: Designed for Discovery. Built to Last. Body: For over 40 years, we've been obsessed with creating luggage that stands up to a life of exploration. Join generations of travelers who trust Ricardo Beverly Hills to carry their stories. What’s your next destination? #DurableByDesign #AdventureProof
• •Headline: More Than a Bag. It's the Start of Your Story. Body: We believe travel brings joy and opens worlds. That's why we pour creativity and quality into every stitch and an innovative feature, so you can focus on the moments that matter. Your next adventure awaits. #JoyInTheJourney #RicardoAdventures