Brand Tone

Friendly, Caring, and Solution-Oriented

Brand Values

• •Passion for Pets
• •Quality and Variety
• •Fair Pricing
• •Customer Satisfaction
• •Practicality and Problem-Solving
• •Accessibility

Best Practices

• •Always Prioritize the Pet's Well-being and Happiness: Frame product benefits around how they enhance the life of the pet and, consequently, the owner. Use empathetic language.
• •Maintain a Friendly and Positive Voice: Use warm, inviting language. Emojis can be used judiciously on social media to enhance friendliness, but ensure they align with the message's sincerity.
• •Be Solution-Oriented and Clear: Clearly articulate how products solve common pet owner problems. Use straightforward language that is easy for customers to understand (e.g., "Chega de sujeira e odores!" - "No more dirt and odors!").
• •Reinforce Trust and Reliability: Subtly weave in elements that build confidence, such as mentioning quality materials, customer support, secure purchasing, or positive reviews when appropriate.
• •Speak the Language of Brazilian Pet Lovers: Continue using Brazilian Portuguese consistently. Incorporate terms and cultural nuances that resonate with local pet owners, demonstrating an understanding of their specific needs and joys. Express passion genuinely.

Social Perception

Positive, Reliable Pet Product Supplier, Growing and Professionalizing, Focused on Pet Well-being and Owner Convenience

Copy Examples

• •🐾 Seu melhor amigo merece um mimo! Na Ricapet, você encontra tudo para a alegria e bem-estar do seu pet. Produtos de qualidade, carinho em cada detalhe e entrega em todo o Brasil! ❤️ Visite nossa loja e confira as novidades! #Ricapet #ApaixonadosPorPets #VidaDePet (Translation: 🐾 Your best friend deserves a treat! At Ricapet, you'll find everything for your pet's joy and well-being. Quality products, care in every detail, and delivery throughout Brazil! ❤️ Visit our store and check out what's new! #Ricapet #PassionateForPets #PetLife)
• •Sofá arranhado nunca mais! 😺 Com nosso Protetor de Sofá Inteligente, seu gatinho se diverte e seus móveis ficam intactos. Prático, resistente e fácil de instalar. Dê adeus aos estragos e olá para a tranquilidade! 😉 Saiba mais em nosso site. #Ricapet #GatosFelizes #CasaProtegida (Translation: Scratched sofa no more! 😺 With our Smart Sofa Protector, your kitty has fun and your furniture stays intact. Practical, resistant, and easy to install. Say goodbye to damage and hello to peace of mind! 😉 Find out more on our website. #Ricapet #HappyCats #ProtectedHome)
• •✨ Novidades e Ofertas Fresquinhas para o seu Pet na Ricapet! (Translation: ✨ Fresh New Arrivals and Offers for Your Pet at Ricapet!)
• •Ricapet: Qualidade, Carinho e os Melhores Preços para o seu Pet. Entregamos em todo o Brasil! (Translation: Ricapet: Quality, Care, and the Best Prices for Your Pet. We deliver all over Brazil!)
• •Qual o maior desafio com seu pet em casa? (Poll: A) Pelos por toda parte B) Arranhões nos móveis). Conte pra gente! A Ricapet tem a solução! soluciones #RicapetAjuda (Translation: What's the biggest challenge with your pet at home? (Poll: A) Fur everywhere B) Scratches on furniture). Tell us! Ricapet has the solution! #RicapetHelps)