Brand Tone

Statement ethos, potentially aiming for authenticity and exclusivity.

Brand Values

• •Uniqueness
• •Exclusivity
• •Boldness
• •Individuality
• •Vision

Best Practices

• •Define a clear brand voice and style guide.
• •Tailor the tone slightly for different channels, while keeping the core voice consistent.
• •Ensure anyone writing for the brand can maintain consistency.
• •Inconsistency can erode trust.
• •Share high-quality visuals of products, user-generated content (if possible in the future), and content that reflects the brand's values.

Social Perception

Currently undefined due to lack of external validation. Potential customers may be hesitant.

Copy Examples

• •"Our vision: Crafting garments that speak louder than words."
• •"Embrace the unconventional. Wear oito."
• •"Designed for those who dare to be different."
• •"More than apparel, it's a statement."
• •"Limited edition pieces for the discerning individual."