Brand Tone

Friendly and Approachable, Inspiring and Encouraging, Helpful and Supportive, Enthusiastic and Passionate, Playful and Whimsical

Brand Values

• •Quality
• •Creativity and Inspiration
• •Customer Satisfaction and Service
• •Variety and Selection
• •Community
• •Family-Oriented

Best Practices

• •Embrace Enthusiasm: Use exclamation points where appropriate and positive, energetic language to reflect passion for crafting (e.g., "So cute!", "Amazing!").
• •Be a Helpful Friend: Offer tips, tutorials, and project ideas regularly. Frame communication as a supportive guide on their creative journey. Use phrases like "We're here to help!" or "Let's get crafty!".
• •Inspire Creativity: Use descriptive and evocative language that sparks imagination. Focus on the possibilities and the joy of creating. Highlight customer creations to showcase what's possible.
• •Keep it Playful and Light: Incorporate fun, whimsical elements in naming, descriptions, and social media interactions. Don't be afraid to use charming and endearing terms. The brand name itself sets this precedent.
• •Foster Community: Address your audience directly (e.g., "Ribbonistas!"), encourage interaction, share user-generated content, and respond to comments in a warm and engaging manner. Make them feel part of the RABOM family.

Social Perception

Reliable Go-To Source, High-Quality Products, Inspiring for Crafters, Good Customer Service, Fast Shipping, Community-Focused

Copy Examples

• •Instagram Post (New Product): "Oh My Goodness! ✨ Our newest collection of printed grosgrain has just landed, and your craft table is calling! Bursting with vibrant colors and whimsical designs, these ribbons are perfect for sparking your next brilliant bow, dazzling decoration, or heartfelt handmade gift. Which print will you snap up first? Let your creativity bloom! #RibbonAndBowsOhMy #NewArrivals #CraftSupplies #DIYProjects #GetCreative"
• •Facebook Ad (Tutorial Focused): "Feeling crafty but not sure where to start? 🤔 We've got you! Our easy-to-follow DIY tutorials on YouTube will guide you step-by-step to creating beautiful bows, fun key fobs, and so much more! Grab your favorite RABOM ribbons and let's make something amazing together. Your next masterpiece is just a click away! [Link to YouTube tutorial] #RABOMTutorials #DIYCrafts #CraftingCommunity #LearnToCraft #RibbonLove"
• •Website Banner (Seasonal Promotion): "Deck the Halls with Bows & Glee! 🎄 Our festive holiday ribbon collection is here to make your season sparkle. From classic plaids to glittering snowflakes, find everything you need to wrap, decorate, and celebrate in style. Shop now and let the holiday crafting begin! #HolidayCrafts #ChristmasRibbon #DIYDecor #FestiveFun #RABOM"
• •Email Newsletter Snippet (Highlighting Value): "At Ribbon and Bows Oh My!, we believe that creativity shouldn't break the bank! That's why we design and print our gorgeous, high-quality ribbons in-house, bringing you unique styles and unbeatable prices. Plus, with over 250 prints, your imagination is the only limit! Happy Crafting! #QualityRibbon #AffordableCrafts #MadeInUSA #CraftInspiration"
• •Product Description (for a specific ribbon): "Unleash your inner artist with our 'Enchanted Forest' printed grosgrain ribbon! 🍃🍄 Featuring adorable woodland creatures and charming botanicals, this American-made ribbon is perfect for adding a touch of magic to hair bows, scrapbook pages, or party favors. Durable, vibrant, and oh-so-inspiring – get ready to create something wonderful! Coordinates beautifully with our solid Moss Green and Chestnut Brown ribbons. #PrintedRibbon #DIYCrafts #WoodlandTheme #CraftSupplies #RibbonAndBowsOhMy"