Brand Tone

trendy, accessible, and deal-oriented

Brand Values

• •Variety and Breadth of Choice
• •Quality and Value
• •Customer Service
• •Modernity and Trend-Awareness

Best Practices

• •Continuously monitor trends on TikTok and Instagram, especially within the #perfumetok community. Incorporate trending audio, formats, and slang authentically to remain relevant and speak the language of your audience.
• •While "unbeatable prices" are a key selling point, always connect the price to the value. Use phrases like "Luxury for Less," "Smart Indulgence," or "The Scent You Love, The Price You'll Adore" to frame affordability as a smart, desirable choice rather than just a cheap one.
• •Keep copy concise, vibrant, and to the point. Use emojis to add personality where appropriate (especially on social media). Start sentences with active verbs and use clear calls to action (e.g., "Shop Now," "Discover," "Get Yours").
• •Encourage customers to share their purchases and reviews on social media by tagging @ribaworld.de. Reposting this content not only provides social proof but also reinforces the brand's community-focused and trendy perception.
• •While the format may change (e.g., video on TikTok, static image on Facebook), the core message and tone should not. The trendy, accessible, and deal-oriented voice should be recognizable whether a customer is on your website, watching a TikTok, or reading a review on a forum. This builds a cohesive and trustworthy brand identity.

Social Perception

For the digitally native, trend-focused consumer, RiBaWorld is perceived as a go-to source for popular and affordable fragrance dupes and other goods. For a more cautious online shopper, the mixed signals from security analysis tools might be a deterrent.

Copy Examples

• •VIRAL SCENT ALERT! 🔥 Don't walk, RUN! You've seen it everywhere, and now it's here. The Lattafa fragrance that broke the internet is finally back in stock. Smells like luxury, without the luxury price tag. 😉 Tap to shop now & get free shipping in Germany! #parfumviral #lattafa #fragrancetiktok #dupe #ribaworld
• •Your Signature Scent for Less. Why pay more? Discover the world of Arabic fragrances at RiBaWorld. We bring you the most sought-after scents, from Maison Alhambra to Fragrance World, that smell incredibly close to high-end bestsellers. Find your perfect match today. Shop Now
• •RiBaWorld: Your World of Fragrance, Beauty & More. From viral perfumes and must-have cosmetics to everyday essentials, discover top-quality products at prices you'll love. Fast, free shipping across Germany. Explore Collections
• •Psst... A Special Offer Just For You! As part of the RiBaWorld family, you get first dibs! We've just added new arrivals from Paris Corner and Ard Al Zaafaran, and to say thank you for your loyalty, here's 15% off your next order. Don't miss out on these amazing scents! Claim My Discount
• •Maison Alhambra - Jean Lowe Vibe Inspired by the iconic scent of high-end luxury, Jean Lowe Vibe by Maison Alhambra offers a captivating and sophisticated experience without compromise. With stunning notes of [mention key notes], it’s the perfect, long-lasting alternative for the modern scent enthusiast. Experience the hype, embrace the value.