Brand Tone

Empowering, Confident, Modern, Trendy, Relatable, Understanding, Solution-Oriented, Inclusive, and Aware

Brand Values

• •Empowerment
• •Inclusivity & Diversity
• •Modesty & Style
• •Quality
• •Sustainability & Ethical Practices
• •Authenticity

Best Practices

• •Use contemporary language while highlighting the coverage and comfort aspects that are key to the brand's offering.
• •The founder's personal touch can be a good guide.
• •Highlight the versatility and practicality of "Modest Solution Wear."
• •Infuse Inclusivity and Ethical Considerations Naturally: While dedicated pages are important, subtly weave in messages of diversity, body positivity, and sustainable choices within broader marketing copy where appropriate, reinforcing these as core values, not just afterthoughts.
• •Emphasize empowerment and confidence, reflecting the brand's aim to instill these qualities in the wearer.

Social Perception

Positive for the target audience, trustworthy (emerging), aspirational yet attainable.

Copy Examples

• •Because being covered should never mean being boring. #RiaLined #ModestFashion #EmpoweredStyle
• •Wear it under your favourite sheer pieces or as a chic standalone – finally, a solution that understands your needs.
• •Explore looks that feel like they were made just for you.
• •We don't fit into typical boxes, so we make our own and wear it proud.
• •Get ready to have all eyes on you