Brand Tone

Inspiring, Empowering, Authentic, Passionate, Community-Focused, Inclusive, Celebratory, Upbeat, Confident, Trailblazing, Legacy-Driven

Brand Values

• •Diversity & Inclusion
• •Heritage & Authenticity
• •Quality Craftsmanship
• •Community Empowerment
• •Perseverance & Leadership
• •Passion

Best Practices

• •Lead with Purpose: Always connect the product back to the larger mission of diversity, inclusion, and empowerment. Every sip is part of a bigger story.
• •Embrace Authenticity: Share genuine stories, highlight the founder's journey, and connect with the audience on a personal level. The connection to salsa and heritage is unique and powerful.
• •Use Inspiring & Active Language: Employ verbs and phrases that evoke movement, celebration, and positive change (e.g., "ignite," "craft," "celebrate," "discover," "unleash your rhythm").
• •Foster Community Dialogue: Ask questions, invite engagement, and create a sense of belonging. Position the brand as a convener and a supporter.
• •Stay Upbeat and Celebratory: Even when discussing serious issues like industry disparity, maintain an optimistic and forward-looking tone that focuses on progress and the joy of the "Rhythm."

Social Perception

Pioneering, Groundbreaking, Inspiring Role Model, Community-Centric, Advocate for Industry Change, Quality Beer Producer, Symbol of Resilience & Determination

Copy Examples

• •Headline: Find Your Rhythm. Taste the Legacy. Body: More than just a beer, Rhythm is a celebration of heritage, a tribute to trailblazers, and an invitation to live life unfiltered. Sip on history, brewed with passion. #FindYourRhythm #LadyLager #CraftBeerRevolution
• •Social Media Post: We're raising a glass to all the women and voices of color changing the face of craft beer! Our mission has always been bigger than the brew in your hand—it's about creating space, opening doors, and building a more inclusive industry, one flavorful lager at a time. What's your rhythm? #RhythmBrewingCo #DiversityInBeer #Empowerment
• •Product Description (for Rhythm Unfiltered Lager): Why unfiltered? Because we believe in keeping the goodness in. Our flagship Rhythm Unfiltered Lager, brewed with unique South African hops, delivers a smooth, crisp taste with a satisfying bite. It's a modern take on a classic, crafted to help you find your perfect rhythm.
• •Event Promotion: Get ready to move! Join us this Saturday for Rhythm & Beats, an evening of great music, delicious unfiltered lagers, and even better company. Let's celebrate community and find our rhythm together. Link in bio for details! #NewHavenEvents #CraftLager #CommunityLove
• •About Us Snippet: Inspired by generations of strong women and a passion for both dance and exceptional beer, Rhythm Brewing Co. was born. As Connecticut's first Black woman-owned brewery, we're not just making history, we're brewing it into every can. Our unfiltered lagers are a call to find your own unique rhythm in life.