Brand Tone

inspirational, motivational, encouraging, direct, confident, supportive, personal, and relatable

Brand Values

• •Discipline and Consistency
• •Functional Strength
• •Continuous Improvement
• •Balanced Fitness
• •Authenticity

Best Practices

• •Lead with Motivation: Start captions and headlines with inspirational or motivational statements that align with the brand's core message of discipline and continuous improvement.
• •Use "You" and "Your": Address the audience directly to create a personal and encouraging connection. Make them feel seen and understood in their fitness journey.
• •Incorporate Storytelling: Share personal anecdotes and experiences from Rhys Marshall's own fitness journey to build authenticity and relatability.
• •Be Direct and Action-Oriented: Use strong verbs and clear, concise language to communicate program benefits and training principles. Encourage immediate action and engagement.
• •Maintain a Consistent Visual Brand: Ensure that all imagery and video content reflect the brand's values of strength, discipline, and high performance. The visuals should be as motivating and energetic as the copy.

Social Perception

The public perception of RhysMarshallFitness appears to be positive. Followers seem to view him as a credible and inspiring fitness authority. He is perceived as someone who is knowledgeable and passionate about fitness, and who genuinely wants to help others achieve their goals.

Copy Examples

• •Stop choosing between strength and endurance. Our hybrid training program is designed for the athlete who wants it all. Build functional muscle, run faster, and become the most versatile version of yourself. Your journey to peak performance starts here.
• •Discipline is the bridge between your goals and your reality. Every rep, every mile, every choice matters. It’s not about being perfect, it’s about the constant pursuit of growth. What are you doing today to get one step closer to your goals? #RhysMarshallFitness #HybridAthlete #Discipline
• •My Daily Non-Negotiables for Staying Shredded and Strong | A Full Day of Hybrid Training
• •I'm not just a coach; I'm a product of my own philosophy. From the lacrosse field to the powerlifting platform, and now to the marathon course, I’ve learned that true fitness is about balance and relentless improvement. My programs are built on the real-world experience of what it takes to build durable strength and lasting endurance.
• •Tired of workouts that don't translate to real-world results? It's time to train with purpose. Our programs are crafted to build functional strength that you can carry into every aspect of your life. Get ready to not just look strong, but to be strong. Discover the program that will redefine your limits.