Brand Tone

Artistic & Creative, Unique & Individualistic, Passionate & Heartfelt, Whimsical & Slightly Mystical, Genuine & Approachable

Brand Values

• •Individuality & Self-Expression: Championing the uniqueness of every individual through personalized art.
• •Artistic Craftsmanship & Quality: Commitment to 100% handmade, high-quality pieces designed to last, directly opposing fast fashion.
• •Personalization & Customization: Offering bespoke items that resonate deeply with the owner.
• •Passion & Positive Energy: Creating with genuine love, care, and the intention of radiating positivity.
• •Meaning & Storytelling: Believing that each piece, particularly the eye, tells a unique story and holds personal significance.
• •Patience & Dedication: Recognizing the value of time and meticulous effort in creating art.

Best Practices

• •Embrace Storytelling: Every piece has a potential story – its creation, its inspiration, or the story it will tell for its owner. Weave narratives that highlight uniqueness, passion, and the "window to the soul" concept.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to imagination, emotion, and the artistic/whimsical nature of the brand (e.g., "magical," "enchanting," "whisper," "shimmer," "vibrant").
• •Maintain a Personal and Passionate Voice: Write as if the artist herself is speaking directly to the audience, sharing her passion and the care that goes into each creation. Phrases like "I put my entire soul into my art" can be adapted into brand communications.
• •Highlight Individuality and Customization: Consistently reinforce that the brand celebrates uniqueness and offers personalized pieces. Use phrases like "as unique as you are," "your personal talisman," "crafted for your story."
• •Infuse a Touch of Whimsy and Wonder: Don't be afraid to be playful and imaginative in your copy, reflecting the unique and slightly mystical nature of the eyeball art. This can make the brand more memorable and engaging.

Social Perception

Artistically Talented & Unique, Provider of High-Quality, Meaningful Wearable Art, Authentic & Passionate, A Source for Special Gifts

Copy Examples

• •Instagram Post (Showcasing a new pendant): Unlock the universe within. ✨ Each hand-painted gaze is a whisper of your unique story, a tiny galaxy crafted with passion, just for you. Dare to wear your soul on the outside? #RhysKelly #ArtYouCanWear #WindowToTheSoul #HandmadeMagic #UniqueJewelry
• •Website Product Description (for a custom piece): More than just an adornment, this is a piece of you. Collaborating on a custom Rhys Kelly creation means weaving your essence into wearable art. Let's capture the sparkle in your eye, the depth of your story, and craft a talisman that’s as individual as your own fingerprint. Begin your bespoke journey with us. [Link to custom order page]
• •Email Newsletter Subject Line: Psst... A Little Bit of Magic (and an Exclusive Peek!) Just For You ✨ (Body Snippet): Hello, fellow dreamer! Here at Rhys Kelly, we believe every eye tells a tale. This week, we're stirring up some new enchantments in the studio – think iridescent shimmers and stories waiting to unfold. As one of our cherished community, you get the first glimpse...
• •Facebook Ad (targeting art lovers): Tired of the mundane? Adorn yourself with art that truly sees you. Rhys Kelly's hand-painted eye jewelry and sculptures are tiny monuments to individuality. Each piece is a conversation starter, a burst of creative energy, meticulously crafted with love and a touch of the wonderfully weird. Discover your unique reflection. Shop now. [Link to website]
• •About Page Snippet: Rhys Kelly isn't just a name; it's a heart-first dive into the art of seeing and being seen. I started this journey with a fascination for the unique spark in every individual, and a belief that art should be as personal and profound as our own stories. Every eyeball painted, every curve sculpted, is an act of love – a little piece of my soul reaching out to connect with yours. Welcome to a world where art winks back. 😉