Brand Tone

Playful & Whimsical, Artistic & Expressive, Handcrafted & Authentic, Joyful & Vibrant, Approachable & Friendly

Brand Values

• •Creativity & Originality: Offering unique, hand-painted items and jewelry with a "touch of madness and poetry."
• •Craftsmanship & Quality: "Handmade in Paris" is a core message.
• •Joy & Playfulness: Aiming to bring color and fun to both children and adults.
• •Artistic Expression: Valuing the art and poetry behind their creations.
• •Local Production: "Made in France" and having a Parisian workshop.

Best Practices

• •Embrace Playful Language: Consistently use words that evoke fun, whimsy, and a touch of lighthearted "mischief" (e.g., "sparkle," "magic," "adventure," "joyful rebellion," "delightful chaos").
• •Highlight Artistic & Handmade Qualities: Always reinforce the "handmade in Paris," "artistic," "poetic," and "unique" aspects in product descriptions, social media, and 'About Us' sections.
• •Visual Consistency: Ensure all visuals (photography, graphics) align with the colorful, vibrant, and slightly whimsical aesthetic. Use emojis strategically (🌈, ✨, 💖) in digital communications where appropriate.
• •Tell Stories: Share the inspiration behind collections, the craftsmanship process, or the story of Emmanuelle and Nemo Rhunensky. This adds depth and authenticity to the artistic and handcrafted values.
• •Engage with a Friendly & Personal Voice: When interacting with customers (social media comments, emails), maintain a warm, approachable, and slightly informal tone that reflects the brand's friendly and joyful spirit. Address customers personally when possible.

Social Perception

Customers who are aware of the brand likely perceive it as a niche, artistic, and charming French brand specializing in unique, handmade jewelry. The connection to "maman & kids" makes it appealing for families and gifting.

Copy Examples

• •Headline: Unleash Your Inner Enfant Terrible! ✨ Body: Dive into a world of color, poetry, and playful charm with our handmade Parisian jewelry. Perfect for a touch of joyful rebellion, for you and your little ones.
• •Instagram Post Caption: Paris handmade, with a sprinkle of magic and a dash of delightful mischief! 💖 Our latest collection for moms and minis is here to add sparkle to your everyday adventures. #LesEnfantsTerriblesParis #Rhunensky #HandmadeJewelry #ParisianStyle #MomAndMe
• •Product Description (for a colorful necklace): The 'Rainbow Rhapsody' Necklace: A handcrafted burst of joy, made with love in our Parisian atelier. Each bead tells a story, a little piece of art to wear close to your heart. Dare to be colorful!
• •Email Subject Line: A Little Madness, A Lot of Love: New Arrivals from Rhunensky! Email Body Snippet: Remember when accessories were fun? We do! Discover handcrafted treasures from Paris that are anything but ordinary. For the bold, the poetic, the wonderfully terrible you.
• •Website 'About Us' Snippet: At Rhunensky, we believe jewelry is more than just an accessory – it’s a tiny piece of art, a whisper of poetry, a burst of playful energy. Born in our Parisian workshop, and inspired by the delightful chaos of 'Les Enfants Terribles,' each piece is handcrafted with love, a touch of madness, and a whole lot of joy. For the young, and the young at heart.