Brand Tone

Empowering, Knowledgeable, and Community-Centric

Brand Values

• •Creativity & Self-Expression
• •Quality & Reliability
• •Education & Support
• •Community

Best Practices

• •Always Speak from "Creator to Creator": Use "we" to foster a sense of a shared journey. Frame content around solving problems that artists face (e.g., "We know how tricky it can be to get perfect circles, so we..."). Avoid overly corporate or sterile marketing language.
• •Lead with Education and Empowerment: Prioritize content that teaches, inspires, or helps. Even when the ultimate goal is to sell a product, frame it as a solution that enables better art. The primary message should be "We're here to help you succeed."
• •Champion the Community: Regularly feature user-generated content across all platforms. Actively ask questions in captions to encourage engagement and make followers feel seen and heard. Use language that builds a collective identity, like "makers," "creators," and "the tufting community."
• •Balance Inspiration with Practicality: While showcasing beautiful finished rugs is inspiring, always connect it back to the practical tools and knowledge needed to create them. Pair a stunning image with a caption that offers a tangible tip or highlights a specific product that made it possible.
• •Maintain a Confident and Knowledgeable Voice: Position the brand as an authority without being arrogant. Use clear, direct, and confident language when describing products and techniques. This builds trust and assures customers they are buying from experts who stand behind their tools.

Social Perception

Highly positive, viewed as a top-tier, reliable source for tufting supplies, an expert in the craft, and a central, passionate community hub that genuinely cares about artists.

Copy Examples

• •Headline: Your cleanest lines yet. Introducing the Pro-Carving Shears. Body: We know that finishing details are what make a rug truly stand out. That’s why we engineered our new Pro-Carving Shears for ultimate precision. The offset handle gives you the perfect angle for crisp, clean edges every time. Stop wrestling with scissors and start defining your art. Ready to elevate your finishing game? Tap the link in our bio to see them in action. #TuftTheWorld #RugMaking #TuftingSupplies
• •Headline: The Tools Behind the Art. Sub-headline: Quality tufting supplies for creators who refuse to compromise. Shop the collection.
• •Video: A fast-paced, satisfying video showing the complete process: stretching the cloth, tufting a cool, simple design, gluing, carving, and the final reveal. On-Screen Text: "From blank canvas to masterpiece in 15 seconds." "Got an idea? We've got the gear." "Join the community of creators!" Caption: Your next project is calling. Answer it. ☎️ #Tufting #DIYRugs #ArtistLife
• •Subject: Fuel Your Creativity 🔥 15% Off All Yarn, This Weekend Only. Body Snippet: Don't let a lack of color hold back your next masterpiece. We're making it easier to stock your studio with the best. Grab the yarn you need to bring your vision to life.
• •Title: The Ultimate Guide to Finishing Your Rug (Like a Pro) Description: In this tutorial, we cover everything you need to know to give your tufted rug a professional, long-lasting finish. We'll walk you through waterfall vs. folded edges, choosing the right backing, and advanced carving techniques for that perfect 3D pop. Tools Used in this Video: Rhody Primary Tufting Cloth, Pro-Carving Shears, Felt Backing. Join our Discord to share your finished pieces with the community! [Link]