Brand Tone

helpful, expert, and customer-oriented

Brand Values

• •Customer Relaxation and Well-being
• •Expertise and Advice
• •Quality Products
• •Service
• •Experience
• •Family Business

Best Practices

• •Prioritize "You" and "Your": Always focus the copy on the customer, their needs, their relaxation, and their well-being. Use "you" and "your" frequently.
• •Emphasize Expertise and Experience: Subtly weave in the company's long history (since 1993) and specialist knowledge to build trust and authority.
• •Maintain a Helpful and Approachable Voice: Use clear, straightforward language. Avoid overly technical jargon unless explained. Ensure the tone is welcoming and supportive, reflecting the "your relaxation, our care" philosophy.
• •Highlight Service and Support: Consistently mention the availability of advice, the showroom experience, and installation services to reinforce the brand's commitment to customer satisfaction beyond the sale.
• •Show, Don't Just Tell, Relaxation: Use descriptive language that evokes feelings of calm, comfort, and enjoyment when talking about the products and their benefits. Connect the products to the value of spending quality leisure time.

Social Perception

reliable, offering good service, expert advice, and quality products

Copy Examples

• •Headline: Your Journey to Relaxation Starts Here. Discover Expert Wellness Solutions at Rhodos. Body: For over 30 years, Rhodos Wellness has been dedicated to one thing: your well-being. Explore our extensive range of high-quality saunas, spas, and fitness equipment, all backed by expert advice to help you create your perfect home oasis. Visit our 2600m2 showroom or shop online today!
• •Headline: Invest in Your Well-being with Rhodos. Quality You Can Trust, Service You Deserve. Body: At Rhodos, we believe that true relaxation is an art. That's why we meticulously select only the best wellness products and provide unparalleled service, from personal advice in our showroom to professional installation at your home. Let us take care of the details, so you can focus on enjoying life.
• •Headline: Don't Just Dream About a Healthier Lifestyle. Achieve it with Rhodos Wellness. Body: Ready to transform your home into a haven of health and relaxation? Our specialists are here to guide you through our wide selection of fitness equipment, pools, and more. With nearly 30 years of experience, we provide the expertise you need to make the best choice for your well-being. Your relaxation is our priority.
• •Headline: Experience the Rhodos Difference: Expert Advice, Extensive Showroom, Lasting Relaxation. Body: Choosing the right wellness products can be overwhelming. At Rhodos, our friendly experts are here to help, offering personalized advice in our spacious 2600m2 showroom where you can see and try our products. We're a family business committed to your long-term relaxation and satisfaction.
• •Headline: Create Your Sanctuary: Saunas, Spas, Fitness & More – Rhodos Has Your Wellness Covered. Body: Imagine unwinding in your own private sauna or enjoying a refreshing dip in your pool. At Rhodos Wellness, we turn those dreams into reality. With a passion for quality and a commitment to service, we're your trusted partner for all things wellness. Explore our collection and start your journey to ultimate relaxation today.