Brand Tone

Accessible & Value-Oriented, Fashion-Conscious & Modern, Quality-focused, Variety & Choice, Customer Satisfaction

Brand Values

• •Quality
• •Variety
• •Affordability
• •Customer Satisfaction
• •Modern Fashion

Best Practices

• •Highlight bundle deals and promotions to emphasize value.
• •Incorporate customer testimonials about fabric quality and timely shipping.
• •Showcase the variety of contemporary styles, colors, and fabrics.
• •Address common customer concerns, such as the non-see-through nature of hijabs and size accuracy.
• •Maintain an accessible and friendly tone in all communications.

Social Perception

Positive for product quality & variety, Appreciation for value, Reliable (in terms of product matching description & delivery)

Copy Examples

• •"Make Your Bundle Any 6 Hijabs! Get the best value on your favorite styles."
• •"Customer Review: 'I love the fabric quality and the colors are amazing!'"
• •"Introducing our new Crinkle Silk Hijabs – the perfect blend of style and comfort."
• •"Shop our wide range of colors and materials to find your perfect hijab."
• •"We prioritize your satisfaction. Our hijabs are designed to be non-see-through and comfortable."