Brand Tone

A dual tone balancing sophistication and professionalism for B2B/premium contexts with fun, trendy, and energetic elements for social media and general consumer engagement.

Brand Values

• •Quality and Craftsmanship
• •Convenience
• •Experience and Celebration
• •Innovation and Dynamism

Best Practices

• •Segment your tone by platform, maintaining sophistication for official channels and embracing energetic fun for social media.
• •Always leverage the "bar-quality" connection, reinforcing the link to the RHK Bars Group in all copywriting.
• •Focus on the "why," not just the "what," by selling the experience and moments created by the cocktails.
• •Use high-quality, vibrant visuals that show the cocktails in appealing settings to complement the copy.
• •Keep the language active and evocative, using strong, descriptive verbs and sensory language to elevate product perception.

Social Perception

The brand is perceived as trusted and reputable due to its strong connection to the RHK Bars Group. It is seen as gift-worthy, ideal for presents and special occasions, and trendy and desirable through its active and effective social media presence.

Copy Examples

• •Why go out when the best cocktails in Ireland can come to you? Our famous Porn Star Martini, bottled by the expert mixologists from our RHK bars, is ready to pour. Perfect for your weekend celebration or as the ultimate gift. Tap to shop the experience. #RHkCocktails #CocktailDelivery #PornstarMartini #AtHomeCocktails #Dublin
• •Bar-Quality Cocktails. Delivered to Your Doorstep. Taste the experience of Ireland's most vibrant bars, crafted and bottled just for you. Free delivery on orders over €50.
• •✨ Your Weekend Plans Just Got an Upgrade | RHK Cocktails Don't just have a drink, make a memory. Discover our bestselling cocktail boxes.
• •The Harvest Apple Whiskey Sour: Crisp autumn evenings call for a classic with a twist. We start with premium Irish whiskey and blend it with fresh-pressed apple cider, a hint of spiced cinnamon, and a sharp citrus finish. It's the smooth, warming experience of our award-winning bars, ready to be enjoyed by your fireplace. Just chill, pour, and garnish.
• •The Corporate Gift They'll Actually Talk About. Forget generic gift baskets. Reward your team and impress your clients with a tailored cocktail experience from RHK Cocktails. Born from Ireland's most dynamic bar group, our premium hampers reflect quality and appreciation. Email us to create your custom order. #CorporateGifting #EmployeeAppreciation #ClientGifts #RHK