Brand Tone

Authentic & Passionate, Supportive & Encouraging, Performance-Oriented & Effective, Down-to-Earth & Natural, Community-Focused

Brand Values

• •Performance & Efficacy
• •Natural & Healthy Ingredients
• •Sustainability & Environmental Responsibility
• •Community & Support
• •Authenticity & By Athletes, For Athletes
• •Durability & Resilience

Best Practices

• •Speak the Language of Athletes: Use terminology and address pain points that are relatable to the target audience (e.g., "flappers," "sweaty hands," "project," "send").
• •Emphasize "Natural" and "Effective": Consistently highlight the plant-based, earth-grown ingredients alongside the proven performance benefits of the products.
• •Show, Don't Just Tell, Performance: Utilize testimonials, athlete stories (with permission), and action-oriented imagery to demonstrate product efficacy rather than just claiming it.
• •Maintain Authenticity: Continue to share the brand's origin story, the "by climbers, for climbers" aspect, and the real passion behind the products.
• •Reinforce Community and Values: Regularly communicate the brand's commitment to sustainability, community support (like 1% for Our Future), and the broader active lifestyle. This builds a deeper connection beyond just the product.

Social Perception

Trusted & Effective, High Quality & Purposeful Ingredients, Knowledgeable & Authentic, Eco-Conscious, Niche but Expanding

Copy Examples

• •Headline: Your Adventure. Our Protection. Rhino Skin Solutions. Body: Don't let torn skin cut your day short. Made by climbers with earth-grown ingredients, our balms and sprays keep your hands tough, dry, and ready for the next hold. Push your limits, we’ve got your skin covered.
• •Instagram Post: Image: Close-up of a climber's hands on a rock, looking healthy. Caption: Sweat? Splits? Not on our watch. Rhino Skin Solutions is engineered for the demands of your sport. Natural, effective, and 100% solar-powered. Tag a friend whose skin needs some Rhino love! #RhinoSkin #ProtectYourGrip #AdventureReady #ClimbOn
• •Product Description (for Repair Cream): Heal Fast, Climb Harder. Rhino Repair Cream is your secret weapon against the aftermath of intense sessions. Packed with natural soothers like honey and tea tree oil, this non-greasy formula absorbs quickly to mend cracks and soothe soreness. Get back to what you love, faster.
• •Email Subject Line: Skin Holding You Back? Unleash Your Potential. Email Body Snippet: At Rhino Skin Solutions, we believe your only limits should be the ones you choose to break. That’s why we created performance skincare that works as hard as you do. Earth-grown, athlete-proven.
• •Facebook Ad: Headline: From Crag to CrossFit: Skin That Can Keep Up. Body: Whether you're gripping rock, a barbell, or a controller, Rhino Skin Solutions has your back (and hands!). Our range of natural skin protectants and repair creams are designed for peak performance and rapid recovery. Discover the Rhino difference.