Brand Tone

nurturing, whimsical, and encouraging

Brand Values

• •Empathy and Kindness
• •Connection
• •Emotional Intelligence
• •Creativity and Imagination
• •Inclusivity

Best Practices

• •Use a Warm and Gentle Voice: Always write with a tone that is encouraging, positive, and soft. Avoid jargon or overly complex language.
• •Focus on "We" and "You": Create a sense of community by using inclusive language that speaks directly to parents and children, making them feel seen and understood.
• •Lead with Values: Ensure that the core values of empathy, connection, and emotional intelligence are woven into all communications, from social media captions to product descriptions.
• •Embrace Whimsy and Imagination: Use descriptive and slightly magical language that reflects the enchanting world of her illustrations and stories.
• •Maintain Visual Consistency: Ensure that all written content is paired with visuals (illustrations, color schemes, and fonts) that align with the established gentle and whimsical aesthetic of the brand.

Social Perception

Rhiannon Smith is perceived by the public, particularly parents and educators, as a creator of high-quality, meaningful content for children. Customer reviews and online discussions highlight the positive impact of her books on young readers, often mentioning that the stories initiate important conversations about feelings and friendship. The brand is seen as a reliable source of gentle and educational entertainment. Her engagement with her audience on social media is perceived as authentic and caring, further solidifying her image as a trusted figure in children's literature.

Copy Examples

• •Sail away on a new adventure with 'The Friendship Hour'! ✨ Discover a heartwarming tale of kindness, laughter, and the magic of true connection. Perfect for little hands and big hearts. Available now!
• •A blank page is a world of possibilities! What magical creatures and wonderful stories are hiding in your little one's imagination today? 🎨 #TheSchoolofLife #ChildrensBooks #Imagination
• •Helping little ones navigate big feelings. Our books are gentle guides to understanding emotions, building empathy, and growing into kind and confident individuals.
• •Looking for a way to talk about kindness with your child? 'The Friendship Hour' is more than just a story; it's a conversation starter that can help you plant the seeds of empathy and compassion.
• •What's the most important lesson you want your child to learn about friendship? A) Sharing is caring B) Always be a good listener C) Kindness is everything! Vote with an emoji!