Brand Tone

Elegant & Sophisticated, Empowering & Confident, Timeless & Modern, Artisanal & Meticulous, Personalized & Client-Focused

Brand Values

• •Femininity & Empowerment
• •Uniqueness & Individuality
• •Craftsmanship & Quality
• •Innovation
• •Ethical & Sustainable Practices
• •Timelessness
• •Accessible Couture

Best Practices

• •Emphasize "Empowerment through Elegance": Consistently use language that makes the client feel strong, confident, and beautiful. Focus on how the garment enhances her, rather than just describing the garment in isolation.
• •Highlight "Artisanal Craftsmanship & Quality": Regularly mention the handcrafted nature, couture techniques, attention to detail, and the quality of ethically sourced materials. This reinforces the luxury and value proposition.
• •Speak to "Timeless Individuality": Frame designs as lasting pieces that celebrate the wearer's unique style, rather than fleeting trends. Use phrases like "timeless," "enduring style," and "uniquely you."
• •Maintain a Sophisticated yet Approachable Voice: While the brand is luxurious, the communication should feel personal and inviting, especially when discussing customization or the brand's philosophy of celebrating all women. Avoid overly technical jargon unless explaining a specific couture technique beneficial to the client.
• •Integrate the "Ethical & Conscious" Narrative Subtly: Weave in mentions of ethical production, fair wages, or sustainable practices where relevant, appealing to the conscious consumer without overshadowing the primary message of luxury and empowerment.

Social Perception

Luxurious & Aspirational, Internationally Recognized, Designer-led Authenticity, Celebration of Female Form, Associated with Elegance and Red-Carpet Glamour

Copy Examples

• •Rhea Costa: Where Timeless Elegance is Woven into Your Unique Story. Discover handcrafted couture that celebrates your individuality. Each Rhea Costa creation is a testament to meticulous artistry, designed not just to adorn, but to empower. Experience the perfect fit, the finest ethically sourced fabrics, and a design that speaks your language.
• •Elegance is an attitude, and your dress should amplify it. Our latest collection is an ode to the powerful, modern woman – uniquely you. Handcrafted in our Bucharest atelier, designed to make you feel unforgettable. #RheaCosta #EmpoweredElegance #CoutureCraftsmanship
• •Unveil your radiance in the 'Seraphina' gown. Masterfully crafted using traditional couture techniques, this piece flows with grace, its silhouette designed to honor your form. Made with [Fabric Type] and intricate hand-finished details, the 'Seraphina' is more than a dress – it's an experience in empowered femininity. Every stitch tells a story of quality and timeless design.
• •Founded on the principle that "Every woman is unique," Rhea Costa brings couture from the exclusive atelier into the narrative of your life. We believe in the power of a perfectly crafted garment to transform and inspire. From Andreea Constantin's initial sketch to the final, handcrafted detail, we pour passion and precision into every piece, ensuring it’s as timeless as your own strength and style.
• •Embrace Your Uniqueness with Rhea Costa's New Arrivals. Step into a world where craftsmanship meets modern femininity. Explore the latest Rhea Costa designs, meticulously created to celebrate you.