Brand Tone

Inspirational, Educational, Professional, and Community-Oriented

Brand Values

• •Faith and Spirituality
• •Education and Empowerment
• •Cultural Relevance and Heritage
• •Community Upliftment and Support
• •Legacy and Excellence
• •Ethical and Moral Standards

Best Practices

• •Anchor in Mission and Values: Ensure all copy consistently reflects R.H. Boyd's core mission to 'Teach. Lead. Inspire.' and its values of faith, education, cultural relevance, and community upliftment. Regularly revisit these foundational elements during content creation.
• •Emphasize Heritage and Trust: Leverage the company's long and respected history in the messaging. Use phrases that evoke stability, wisdom, and generational commitment to build trust.
• •Speak with Authority and Warmth: Maintain a professional and knowledgeable tone that also feels approachable and supportive. The copy should educate and guide while also being encouraging and inspirational.
• •Highlight Community Impact: Showcase stories and examples of how R.H. Boyd's resources and initiatives are positively affecting individuals and the broader community. This reinforces the 'community-oriented' aspect of the brand.
• •Ensure Cultural Sensitivity and Relevance: Given the specific focus on the African-American community, all content must be culturally aware, respectful, and authentic, celebrating heritage and addressing relevant experiences.

Social Perception

R.H. Boyd is generally perceived as a reputable and historic institution within the Christian publishing sphere, particularly within the African-American community. They are seen as a trusted source for religious educational materials and a significant contributor to the preservation and celebration of Black culture and heritage. The long family history and commitment to community initiatives like scholarships contribute to a positive public image. Customers generally appreciate the quality and relevance of their materials.

Copy Examples

• •Headline: Nourishing Faith, Empowering Minds: Discover Resources That Speak to Your Journey. Body: For over 125 years, R.H. Boyd has been committed to providing a wealth of educational and inspirational materials designed to strengthen your faith and uplift our community. Explore our curated collections today.
• •Headline: Teach. Lead. Inspire. The Legacy of R.H. Boyd Continues. Body: Rooted in a rich history and dedicated to fostering growth, R.H. Boyd offers biblically sound and culturally relevant resources for every generation. Join us in building a brighter future.
• •Headline: Celebrating Our Heritage, Investing in Our Future. Body: At R.H. Boyd, we believe in the power of storytelling and education to preserve our culture and empower the next generation. Learn more about our impactful initiatives and diverse publications.
• •Headline: Your Trusted Partner in Christian Education. Body: From Sunday School curriculum to insightful commentaries, R.H. Boyd provides high-quality, theologically-sound resources developed with your spiritual growth and community needs in mind.
• •Headline: More Than Books: A Commitment to Community. Body: R.H. Boyd is dedicated to empowering individuals and organizations through educational resources, scholarships, and grants. Discover how we're making a difference, together.