Brand Tone

Approachable and confident, with a "cheeky little twist". Modern, fashionable, and aspirational.

Brand Values

• •Quality Craftsmanship
• •Unique & Inspiring Design
• •Comfort
• •Individuality & Boldness
• •Attention to Detail
• •Durability
• •Living Dreams

Best Practices

• •Embrace the "Cheeky Twist": Inject personality and a hint of playfulness into a generally confident and stylish tone. Don't be afraid of a subtle wink or clever wordplay.
• •Highlight Craftsmanship and Quality: Consistently mention the handmade nature, premium materials (like fine leathers), and European production to reinforce value.
• •Speak to the Individual: Address the customer as someone who is confident, fashion-aware, and looking to express their unique identity.
• •Balance Classic with Modern: Position the shoes as contemporary and fashion-forward, yet with a timeless appeal ("Today's Classics, Tomorrow's Icons").
• •Show, Don't Just Tell, the Details: Instead of just saying "detailed," describe specific elements like unique stitching, surprising textures, or distinct sole designs to bring the "love is in the details" value to life.

Social Perception

Positive customer experiences, fashion-forward and stylish, premium brand.

Copy Examples

• •Don't just walk. Make a statement. Rehab Footwear: Crafted for the bold, designed to be different.
• •Experience the art of Dutch design. Handmade quality, unexpected details, and comfort that keeps up with your day. That's Rehab.
• •From boardroom to boardwalk, without missing a step. Rehab Footwear: Today's classics, tomorrow's icons.
• •Why blend in when you were born to stand out? Discover the cheeky twist of Rehab Footwear.
• •It's not just a shoe, it's a Rehab. Feel the difference quality materials and handcrafted care make.