Brand Tone

approachable, passionate, and authentic

Brand Values

• •Individuality and Self-Expression
• •Inclusivity
• •Sustainability and Mindful Consumption
• •Support for Small Businesses
• •Community and Local Connection

Best Practices

• •Lead with Passion: Always infuse the copy with the passion and personal story behind the brand. Use authentic and heartfelt language to connect with the audience on an emotional level.
• •Emphasize "Unique" and "Limited": Consistently highlight the exclusivity of the products. Phrases like "one-of-a-kind," "small-batch," and "limited edition" reinforce the value of individuality.
• •Tell the Artisan's Story: When featuring handmade items, share the story of the artisans. This adds value and reinforces the brand's commitment to supporting other small businesses.
• •Balance "Boho" with "Timeless": While "boho-casual" is the core style, always connect it to the idea of timelessness and versatility. This appeals to a practical customer who wants clothes that will last beyond trends.
• •Maintain an Approachable and Inclusive Voice: Use "you" and "we" to create a sense of community and direct connection. Ensure the language is always welcoming and empowering for women of all sizes.

Social Perception

The brand is perceived as a local, family-oriented business with a strong, positive mission. It is recognized as a woman-owned enterprise, which adds to its appeal for customers looking to support local and female entrepreneurs. The focus on "boho-casual," timeless style positions it as a practical and stylish choice for its target audience. The lack of extensive online reviews makes it difficult to gauge broader customer sentiment, but its presence in local chamber of commerce listings indicates a solid community standing.

Copy Examples

• •Find your rhyme in a dress that moves with you. Our new collection is a rhapsody of color and comfort, designed for the woman who walks her own path. Timeless, versatile, and unapologetically you. #BohoStyle #DressForYourself
• •Adorn your story. Each piece of our jewelry is handmade by artisans who pour their soul into their craft. Unique, just like you. Discover a treasure that speaks to your spirit. #HandmadeJewelry #SupportSmallBusiness
• •The ultimate shopping experience is rolling into a town near you! Step aboard the Rhapsody and Renascence boho boutique bus for a private party or find us at the next local market. Your unique style awaits. #BoutiqueBus #FrederickMD
• •Style that lasts, a choice that matters. Embrace the beauty of a sustainable wardrobe with our curated collection of timeless pieces and pre-loved gems. Because expressing yourself shouldn't cost the earth. #SustainableFashion #ClosetRenascence
• •Celebrating every woman, every size. We believe that style has no size limit. Discover our collection of beautiful, comfortable, and size-inclusive fashion designed to make you feel as amazing as you are. #SizeInclusive #FashionForAll