Brand Tone

humorous, passionate, and sarcastic

Brand Values

• •Passion
• •Humor and Self-Expression
• •Community
• •Customer-Centricity

Best Practices

• •Embrace the Sarcasm: Maintain the witty and sarcastic tone that defines the brand's personality. This creates a unique and memorable voice.
• •Speak the Language of the Community: Use terminology and inside jokes that resonate with dancers and musicians to build a stronger connection with the target audience.
• •Lead with Passion: Every piece of copy should reflect a genuine love for music and dance, reinforcing the core value of the brand.
• •Highlight Self-Expression: Encourage customers to express their individuality and sense of humor through the brand's products.
• •Keep it Light and Fun: The overall tone should be entertaining and engaging, making the brand enjoyable to follow and interact with, even for those not making an immediate purchase.

Social Perception

Rhapsådi is perceived as a niche apparel brand for music and dance enthusiasts. The brand's messaging resonates with individuals who are deeply involved in these activities and appreciate a humorous, insider's perspective. The founder's public journey adds a layer of authenticity and transparency to the brand.

Copy Examples

• •Tired of your partner stepping on your toes? Let your shirt do the talking. Our new 'Caution: Tango Zone' tee is the perfect blend of style and a not-so-subtle warning. Wear it at your own risk... and theirs.
• •Why walk when you can dance? And why wear a boring shirt when you can wear your heart on your sleeve... literally. Express your passion. #Rhapsadi #DanceLife
• •They say ballet is all grace and elegance. We know it's also about sweat, tears, and the occasional 'split happens.' Our new tee gets it. Link in bio to shop the collection that understands the beautiful struggle.
• •That moment when the beat drops and you forget all your responsibilities. Yeah, we've got a shirt for that. #MusicLover #Rhapsadi
• •Ready to refresh your wardrobe and make your dance partners laugh? Our new collection just dropped! From witty to ridiculously relatable, we've got the perfect tee to match your every move. Shop now and get free shipping on two or more!