Brand Tone

Elegant & Sophisticated, Heritage-Focused & Traditional, Responsible & Conscious, Passionate & Story-driven, Authentic & Trustworthy

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Timeless Design
• •Sustainability & Responsibility
• •Customer Care & Service
• •Passion for Creation

Best Practices

• •Embrace Storytelling: Consistently weave the rich history, heritage, and craftsmanship narrative into all communications. Talk about the Kalmus flower, the royal connections, and the generations of artisans.
• •Use Elegant and Refined Language: Employ a sophisticated vocabulary that reflects the premium nature of the products and the brand's legacy. Avoid overly casual slang or fleeting buzzwords.
• •Highlight Values Explicitly and Implicitly: Regularly mention commitments to quality, sustainability, timeless design, and Danish craftsmanship. Let these values shine through product descriptions, "About Us" sections, and social media content.
• •Maintain Visual Consistency: Ensure that the visual elements (photography, videography, store design) align with the elegant, heritage-focused, and high-quality tone. The signature mint color is a good example of this.
• •Educate and Inform: Share knowledge about the materials used (e.g., aniline leather, Peace Silk), the craftsmanship processes, and the benefits of timeless design versus fast fashion. This reinforces expertise and trustworthiness.

Social Perception

High-Quality & Luxurious, Historic & Prestigious, Sustainable & Ethical (Increasingly), Authentically Danish, Trusted

Copy Examples

• •Headline: RHANDERS: 800 Years of Craftsmanship, Woven into Every Stitch. Body: Experience the enduring legacy of Danish design. Since 1811, RHANDERS has crafted the world's finest gloves and leather goods, a tradition of quality passed down through generations. Discover timeless elegance, made to last. Call to Action: Explore Our Heritage Collection.
• •Headline: More Than a Glove. A Piece of History. Body: Each RHANDERS creation is a testament to centuries of artisanal skill and a commitment to sustainable luxury. Feel the difference of responsibly sourced materials and meticulous handcrafting. Call to Action: Discover the RHANDERS Values.
• •Headline: Timeless Style, Consciously Crafted. Body: At RHANDERS, we believe true luxury is timeless and responsible. Our designs transcend fleeting trends, offering enduring quality and a commitment to a lighter touch on the planet. Invest in pieces you'll cherish for a lifetime. Call to Action: Shop Sustainable Luxury.
• •Headline: The Royal Touch of Danish Craftsmanship. Body: For centuries, RHANDERS has been the choice of royalty and discerning individuals alike. Experience the unparalleled quality and sophisticated design that defines our heritage. Call to Action: Find Your Perfect Pair.
• •Headline: Warm Hands, Happy Heart. Crafted for Generations. Body: From the softest, sustainably sourced leathers to our unique Care & Repair service, RHANDERS is dedicated to creating more than just accessories – we craft companions for life’s journeys. Call to Action: Learn About Our Commitment to You.