Brand Tone

Informative, Promotional, Caring, Accessible, Direct

Brand Values

• •Health & Wellness
• •Quality
• •Efficacy & Results
• •Customer-Centricity
• •Natural & Safe
• •Comprehensive Care

Best Practices

• •Emphasize Quality and Trust: Consistently weave in terms related to quality ingredients, formulation expertise (e.g., scientifically formulated, expertly crafted), and customer well-being to reinforce trust.
• •Maintain a Supportive and Caring Voice: Especially for wellness and health products, adopt a tone that shows understanding and care for the customer's health journey and aspirations.
• •Use Informative Language: Explain the benefits of key ingredients and how products address specific concerns.
• •Highlight Value: Mention discounts, offers, and competitive pricing to showcase value to the customer.
• •Focus on Benefits: Clearly communicate the core benefits and solutions offered by each product.

Social Perception

Positive Customer Feedback, Trusted Source for Health & Beauty, Value for Money, Growing Awareness, Association with Swiss

Copy Examples

• •#HealthySkin #GlowWithCutiswiss
• •#WomensWellness #ProteinPower #CutiswissHealth
• •#ImmunityBoost #StayHealthy #CutiswissCare
• •#SunscreenEveryday #SkinProtection #Cutiswiss
• •#SeniorHealth #ActiveAging #CutiswissNutrition