Brand Tone

Friendly, community-focused, enthusiastic, welcoming, personal, warm, appreciative, relational, youthful, energetic, and approachable.

Brand Values

• •Community
• •Family
• •Comfort and Confidence
• •Inclusivity

Best Practices

• •Lead with a Personal, Friendly Voice: Always write as if you're talking to a friend. Use welcoming language, ask questions to encourage engagement, and share personal anecdotes or behind-the-scenes content.
• •Emphasize Community and Gratitude: Regularly thank your customers for their support and refer to them as a community or "VIPs." This reinforces the brand value of being a "community-first" business.
• •Use an Enthusiastic and Positive Tone: Incorporate exclamation points, positive adjectives ("cutest," "amazing," "buttery-soft"), and emojis to convey excitement and passion for your products.
• •Highlight Core Values in Messaging: Consistently mention comfort, confidence, and size inclusivity in your product descriptions and social media posts to reinforce what the brand stands for.
• •Maintain a Consistent Visual and Textual Style: Use similar filters, fonts, and a conversational style across all platforms (Instagram, Facebook, TikTok, and the website) to create a cohesive and recognizable brand presence. The friendly, slightly informal, yet passionate tone should be a common thread.

Social Perception

A small, locally-loved business with a personal touch, fostering trust and familiarity through the owner's presence. Perceived as a friendly and reliable source for trendy and comfortable clothing within a niche community.

Copy Examples

• •Stop scrolling! 🛑 Your new favorite outfit just landed at RGK. ✨ From buttery-soft basics to statement pieces that make you feel amazing, our latest collection is all about effortless style. We handpicked every item to make you feel confident and oh-so-cute! Tap the link in our bio to shop before they're gone!
• •Hey VIPs! ✨ A special treat just for you! We're giving you first dibs on our new 'Chic & Breezy' collection. Think effortless elegance for sunny days ahead. As always, thank you for being the heart of our RGK family. Let us know your favorite piece in the comments below! 👇
• •It’s like Christmas every time a new shipment arrives! 🎉 We’ve got some amazing Judy Blues and the softest bamboo PJs for you and your littles. Can’t wait to see you all rocking these! Which one should I try on first? #unboxing #judybluejeans #boutiquehaul #smallbusiness
• •The Final Few! 👋 Don't miss your chance to snag these amazing styles at a special price. Perfect for adding a little extra spark to your wardrobe. Limited sizes available, so shop now and give these cute pieces a new home!
• •💕 A Little Surprise Inside Just For You... Hi [Customer Name]! We're more than just a boutique; we're a community. And as a special member, we wanted to say thank you. Here’s a little something to help you feel confident and comfortable this week. Plus, check out our latest arrivals, handpicked with you in mind!