Brand Tone

Knowledgeable and Service-Oriented. Direct, professional, and focused on technical specifications and product benefits, while being helpful and reliable without being overly casual.

Brand Values

• •Expertise
• •Accessibility & Service
• •Product Breadth & Availability
• •Value

Best Practices

• •Lead with Expertise: Always communicate from a position of knowledge. Use clear, accurate technical terms but be ready to explain them simply when needed. The goal is to build trust through competence.
• •Be Service-Oriented: Frame your copy around helping the customer achieve their goal (e.g., "Build your dream PC," "Find the perfect upgrade"). Make it easy for them to ask questions and get help through clear calls to action (e.g., "DM us for advice," "Contact us via WhatsApp").
• •Focus on Performance and Reliability: Your audience is knowledgeable and values quality. Highlight how your products and services deliver superior performance, stability, and longevity. Use trusted brand names in your copy (e.g., "Featuring NVIDIA's latest chipset," "Built with reliable Corsair PSUs").
• •Maintain a Professional, Direct Tone: Avoid overly casual slang, memes, or humor that could undermine the brand's position as an expert. The tone should be respectful, clear, and straightforward, reflecting the direct nature of a trusted specialist.
• •Show, Don't Just Tell: Use high-quality images and videos of actual builds and products. Your copy should complement these visuals by explaining the *why* behind a component choice or build configuration, reinforcing the value you provide beyond just selling a box.

Social Perception

Reliable and professional local PC parts supplier, viewed as a knowledgeable source for custom builds. Known for smooth transactions, good service, technical expertise, and trustworthiness in a market cautious of cheap parts.

Copy Examples

• •Instagram Post for a New High-End GPU: Headline: Unleash a New Reality. The [GPU Model] has landed at RG Computer. Body: Power up your rig with next-generation performance. Perfect for 4K gaming, creative workflows, and AI-driven tasks. Limited stock available. Tap the link in our bio to secure yours or DM us for build compatibility advice. Hashtags: #RGComputerHK #GPU #PCGaming #HongKongPC #Tech #PCBuilding
• •Facebook Ad for Custom Builds: Headline: Your Dream PC, Built by Experts. Body: Stop compromising. Get a custom-built PC from RG Computer, tailored to your exact needs and budget. From silent office workhorses to elite gaming rigs, we use only trusted components for maximum performance and reliability. Get a free quote today via WhatsApp! Call to Action: Message Us
• •Website Banner for a Back-to-School Promotion: Headline: Study Smarter. Play Harder. Body: Gear up for the new semester with our curated selection of laptops and custom desktop builds. Powerful performance for research, design, and after-class gaming. Special student bundles available now. Call to Action: Shop Now
• •Promotional Email Subject Line: Subject: Level Up Your Setup: New Arrivals & Weekly Deals Inside! Body: Hi [Customer Name], This week is all about performance. We've just stocked the latest CPUs from Intel and AMD, plus exclusive deals on high-speed DDR5 RAM. See what's new and give your PC the upgrade it deserves. Call to Action: View This Week's Deals
• •General Brand Post for Social Media: Headline: The Heart of Your Build. Body: Choosing the right motherboard is crucial. Our team is here to help you find the perfect foundation for your PC, ensuring compatibility and future-proofing your investment. Have questions? Drop them in the comments! Hashtags: #Motherboard #PCMasterRace #CustomPC #RGComputer #TechTips