Brand Tone

Authentic, Passionate, and Inspirational

Brand Values

• •Celebration of Tradition and Craftsmanship
• •Connection to Okinawa
• •Handmade Quality and Uniqueness
• •Resilience and Sustainability
• •Creating "Kando" (Emotional Impression)

Best Practices

• •Lead with the Story: Every piece of copy, from a social media caption to a product description, should connect back to the core brand stories: the Okinawan inspiration, the artisan's skill, or the historical resilience.
• •Use Evocative, Sensory Language: Use words that evoke the heat of the kiln ("glowing," "molten"), the beauty of nature ("emerald," "coral," "sun-kissed"), and the feeling of the craft ("hand-blown," "unique," "imperfectly perfect").
• •Spotlight the Artisans: Regularly feature the craftspeople. Sharing their stories, philosophies, and passion reinforces the "100% HAND MADE" value and builds a human connection with the audience.
• •Emphasize "Place": Always tie the brand to Okinawa. Mention specific locations (like Itoman), natural landmarks, and the local culture to ground the products in their unique origin.
• •Educate, Don't Just Sell: Use content to educate customers about the history of Ryukyu glass, the meaning of the colors, and the techniques used (e.g., "ice crack" patterns). This elevates the product from a simple commodity to a piece of cultural art, justifying its value and deepening customer appreciation.

Social Perception

RGC is perceived as a premier cultural destination in Okinawa, offering high-quality, artistic, and authentic souvenirs. While products are seen as slightly pricey, their value is justified by the handmade quality, artistry, and unique nature of the items. The brand is considered trustworthy and a leading representative of Ryukyu glass.

Copy Examples

• •Inspired by the fleeting magic of an Okinawan sunset. Each of our new 'Yuyake' glasses is hand-blown by master artisans, capturing a unique swirl of color that will never be repeated. Hold a moment of island beauty in your hands. #RyukyuGlass #HandmadeInOkinawa #ArtOfCraft
• •Meet Mr. Matsuda, a craftsman with 30 years of experience shaping molten glass in our 1,300°C studio. For him, every piece is a conversation between fire, breath, and a lifetime of skill. It's more than glass; it's the spirit of Okinawa. #RyukyuGlassVillage #Craftsmanship #Artisan
• •Give More Than a Gift. Give a Story. Born from recycled materials and the resilient spirit of post-war Okinawa, each piece of Ryukyu Glass carries a legacy of beauty and perseverance. The perfect gift for a one-of-a-kind celebration.
• •From Our Hands to Your Home: The Journey of a Ryukyu Glass. It starts with a gather of molten glass, glowing like the sun. It's shaped by the breath of a craftsman and cooled by the Okinawan breeze. Discover the passion and process behind your favorite piece in our latest blog post.
• •The 'Umi' Tumbler. Feel the ocean's depth with every sip. The deep blues and greens of this tumbler are inspired by the waters of Itoman, home to our workshop. The gentle ripples and tiny bubbles trapped within the glass are a signature of its handmade journey, making your tumbler truly yours. Not just a cup, but a piece of the Okinawan sea.